Publicis Sapient

Leading digital business transformation consultancy within a major global advertising holding company

Publicis Sapient is a digital business transformation company and part of Publicis Groupe, one of the world's largest advertising and communications groups. The company focuses on helping organizations transform their businesses through digital strategy, product development, experience design, and engineering services. While not a pure-play AdTech company, Publicis Sapient operates at the intersection of technology consulting and digital marketing, helping enterprises build digital products, platforms, and experiences that often include marketing technology and customer engagement capabilities. Publicis Sapient was formed through the merger of Publicis.Sapient and SapientRazorfish in 2019, combining deep technology expertise with creative and marketing capabilities. The company serves major global brands across industries including retail, financial services, automotive, telecommunications, and consumer products. Within the broader advertising technology ecosystem, Publicis Sapient plays a strategic role in implementing and integrating marketing technology stacks, building custom digital platforms, and enabling data-driven marketing capabilities for enterprise clients.