Accenture Song
Accenture Song delivers end-to-end creativity and experience transformation — from brand strategy and design to commerce and marketing technology — at a scale and technology depth no traditional agency holdco can match.
Last updated Jul 22, 2026 by the ATDb Editorial Team · Connections updated Aug 10, 2026
At a glance
- Employees
- 10001+
- Revenue
- $19B (FY2024)
About
World's largest agency by revenue ($19B FY2024), surpassing WPP; uniquely positioned at the convergence of creativity, technology, and consulting
Accenture Song is the creativity, experience, and growth services business of Accenture, operating as the world's largest agency entity by revenue. Launched on April 26, 2022 as a rebrand of Accenture Interactive, it consolidated more than 40 acquired agencies — including Karmarama, Fjord, MXM, IMJ, Rothco, The Monkeys, SinnerSchrader, and Kolle Rebbe — under a single unified brand, with Droga5 retained as the sole named exception. The entity reported $19 billion in revenue for FY2024, surpassing traditional holding companies such as WPP to claim the top position globally by revenue. Accenture Song operates at the intersection of creativity, technology, and business transformation, offering services spanning brand strategy, experience design, content production, commerce, marketing transformation, and customer engagement. Its model differentiates from legacy agency holdcos by deeply integrating with Accenture's broader technology and consulting capabilities, enabling end-to-end delivery from strategy through execution and measurement. The business serves large enterprise clients across industries including retail, financial services, healthcare, automotive, and consumer goods. David Droga served as CEO from 2021 through September 2025, when Ndidi Oteh succeeded him as CEO on September 1, 2025. The business now reports into Manish Sharma's Reinvention Services unit within Accenture. With its scale, technology integration, and global creative talent base, Accenture Song represents a structurally distinct competitor to traditional agency holding companies, blurring the lines between management consulting, systems integration, and creative services.
Business model
Agency
Target market
Enterprise
What they offer
Brand & Creative Strategy
Full-service brand strategy, creative development, and campaign production delivered through agencies including Droga5 and Karmarama
Experience Design (Fjord)
Human-centered service and experience design capabilities, rooted in the Fjord design consultancy integrated into Song
Commerce Services
End-to-end commerce strategy, platform implementation, and optimization for B2C and B2B clients
Marketing Transformation
Operating model redesign, MarTech stack implementation, and marketing effectiveness programs for enterprise clients
Content at Scale
Content strategy, production, and distribution services leveraging global studio and technology capabilities
Customer Engagement & CRM
Data-driven customer engagement, loyalty, and CRM programs integrating technology and creative execution
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited