Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value

CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising industry simple, which may be its most difficult assignment. Executives from Samsung Ads, Seven.One Media, Accenture Song and MNTN discussed […]

Last updated Sep 21, 2026 by ATDb automated enrichment