IBM iX

One of the world's largest digital agency and experience design consultancies, embedded within IBM Consulting and differentiated by deep enterprise technology integration

IBM iX is a digital agency that works at the intersection of strategy, creativity, and technology, partnering with clients to define strategy, create experiences, and build business by design.¹ Gartner has recognized IBM iX as a leader in global digital marketing agencies, citing its agility, collaboration, strong creative and design capabilities, and expertise in data and analytics.² Rather than replicating traditional advertising agency work, IBM iX aims to combine IBM's IT divisions with creative services, and clients can tap into Watson, IBM's commerce platform, and weather data — for example, Coca-Cola in Japan uses Watson and weather data to optimize daily vending machine stocking and marketing inventory across Tokyo.^2,3 IBM iX differentiates itself from traditional digital agencies by moving away from message creation and "bolting on digital," leveraging IBM's long digital heritage and avoiding the structural limitations of holding-agency models where subsidiaries compete rather than collaborate.³ Source 1: econsultancy.com — IBM iX - Econsultancy Top 100 Digital Agencies ranking Source 2: businessinsider.com — IBM IX Is Cutting Out Ad Agencies by Bringing Clients ... Source 3: businessinsider.com — IBM IX Global Leader Paul Papas Interview