Joanna Peña-Bickley

Executive

Represents the emerging generative creative tooling and AI-driven CTV advertising segment, a rapidly growing area with few recognized leaders in most databases.

Role: Chief Creative & Experience OfficerCompany: Rembrand

Last updated Jun 29, 2026 by the ATDb Editorial Team

Bio

Joanna Peña-Bickley is a pioneer in AI-powered creative advertising, currently leading creative and experience strategy at Rembrand, a company that uses generative AI to seamlessly insert branded products into streaming video content. She has a long history as a creative technologist, previously leading AI creative initiatives at Amazon Alexa and IBM iX. Her work sits at the intersection of generative AI, CTV, and branded content.

Expertise & education

Expertise

Generative AI in AdvertisingCTV CreativeAI-Powered Brand Integration