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Joanna Peña-Bickley

Thought Leader

Joanna Peña-Bickley is currently at Vibes AI. She previously built and led the AI creative practice at Amazon Alexa, where she shaped how brands engage through voice and ambient interfaces. Under her creative leadership, she established IBM iX as a leading creative technology consultancy.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Company
Vibes AI
Based
New York, New York, United States
Connections
2
Years in industry
20 years

Bio

Joanna Peña-Bickley is currently at Vibes AI. She previously built and led the AI creative practice at Amazon Alexa, where she shaped how brands engage through voice and ambient interfaces. Under her creative leadership, she established IBM iX as a leading creative technology consultancy.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Generative AI in AdvertisingVirtual Product PlacementConnected TV (CTV) AdvertisingBranded ContentCreative TechnologyAI-Powered Experience DesignVoice and Ambient ComputingHuman-Centered AI

Speaking topics

Generative AI and the Future of Branded ContentVirtual Product Placement in the Streaming EraHuman-Centered AI in Creative AdvertisingDiversity and Inclusion in Creative TechnologyThe Intersection of CTV, AI, and Commerce

Recognition

Notable achievements

  • Built and led AI creative practice at Amazon Alexa, shaping how brands engage through voice and ambient interfaces
  • Established IBM iX as a leading creative technology consultancy under her creative leadership
  • Recognized as one of the industry's foremost advocates for generative AI as a legitimate creative medium in advertising

Awards

Cannes Lions recognition for creative technology workFast Company Most Creative People in Business (noted in industry coverage)
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