Resource/Ammirati

Was a top-tier independent digital agency in the US before being absorbed into IBM iX in 2016

Resource/Ammirati was a prominent independent digital agency headquartered in Columbus, Ohio, with additional offices in Chicago and New York City. Founded through the merger of Resource Interactive and Ammirati, the agency built a strong reputation for digital marketing, experience design, and commerce solutions, serving major enterprise clients across retail, financial services, and consumer goods sectors. At its peak, it was regarded as one of the leading independent digital agencies in the United States. In February 2016, IBM acquired Resource/Ammirati as part of its broader strategy to build out IBM Interactive Experience (IBM iX), its global digital agency and consulting arm. The acquisition brought Resource/Ammirati's creative and digital commerce capabilities into IBM's expanding services portfolio, which was being positioned to compete with the digital and experience design practices of major consultancies like Accenture Interactive and Deloitte Digital. Following the acquisition, Resource/Ammirati was absorbed into IBM iX and the brand was effectively retired, though LinkedIn directory entries continued to persist under the name 'Resource/Ammirati, An IBM Company' for some time. The exact date of the brand's formal sunset has not been cleanly documented, but the entity ceased to operate as a distinct agency and its people, clients, and capabilities were integrated into the broader IBM iX organization.