Medallia

Market leader in enterprise customer and employee experience management software

Medallia is a leading enterprise software company specializing in experience management solutions that help organizations capture, analyze, and act on customer, employee, and other stakeholder feedback. Founded in 2001, the company provides a comprehensive SaaS platform that collects signals from multiple channels including surveys, social media, contact center interactions, and digital behavior, then applies AI and machine learning to generate actionable insights. While not a traditional AdTech company, Medallia operates in the adjacent MarTech and customer experience space, providing critical feedback and analytics capabilities that inform marketing strategies and customer journey optimization. The company went public in 2019 and was subsequently acquired by Thoma Bravo in 2021, taking it private again. Medallia serves over 1,000 enterprise customers across industries including retail, financial services, hospitality, telecommunications, and healthcare, positioning itself as a market leader in the experience management category alongside competitors like Qualtrics and Adobe Experience Cloud.