GetFeedback

Specialized customer feedback platform with strong Salesforce integration, now part of Medallia's experience management suite

GetFeedback, founded in 2013, is a customer experience management platform that specializes in collecting and analyzing customer feedback through surveys and other engagement tools. The company was acquired by SurveyMonkey in 2019 and later became part of Momentive (SurveyMonkey's parent company). In 2023, GetFeedback was acquired by Medallia, a leading experience management platform provider. GetFeedback's platform focuses on enabling businesses to capture customer feedback at critical moments in the customer journey, with particular strength in integrating with Salesforce and other CRM systems. The platform offers mobile-optimized surveys, real-time analytics, and actionable insights that help companies improve customer satisfaction and loyalty. While GetFeedback operates in the customer experience space rather than traditional advertising technology, it plays a role in the broader MarTech ecosystem by helping companies understand customer sentiment and optimize their customer engagement strategies. The platform serves mid-market to enterprise customers across various industries including retail, financial services, and technology.