Capgemini

Top-tier global IT services and consulting firm with a significant AdTech and MarTech transformation practice serving Fortune 500 and global enterprise clients

Capgemini is one of the world's largest IT services and consulting firms, headquartered in Paris, France, with over 350,000 employees globally. Founded in 1967, the company provides a broad portfolio of services spanning cloud, data, AI, digital engineering, and managed services. Within the AdTech and marketing technology ecosystem, Capgemini offers comprehensive digital marketing transformation services, including data analytics platforms, customer data strategy, programmatic advertising implementation, and MarTech stack integration for global enterprise clients. Capgemini's AdTech and marketing services practice helps brands and agencies design, implement, and optimize their advertising technology infrastructure. This includes building customer data platforms (CDPs), deploying demand-side platforms (DSPs), enabling first-party data strategies in a post-cookie world, and integrating AI-driven personalization engines. The company partners with major AdTech vendors such as Google, Salesforce, Adobe, and The Trade Desk to deliver end-to-end solutions. Its Intelligent Industry and Insights & Data practices are particularly relevant to the AdTech space. In the competitive landscape of AdTech consulting and systems integration, Capgemini competes with Accenture, Deloitte Digital, IBM iX, and WPP's technology units. Its scale, global delivery model, and deep partnerships with major cloud and MarTech platforms give it a strong position for large enterprise engagements. The company is publicly traded on Euronext Paris and consistently ranks among the top global IT services providers by revenue, which exceeded €22 billion in 2023.