Capgemini

Global leader in IT consulting and digital transformation services with significant AdTech/MarTech practice

Capgemini is a global leader in consulting, technology services, and digital transformation, with significant capabilities in the advertising technology and marketing technology space. While not a pure-play AdTech company, Capgemini provides comprehensive digital marketing services, customer experience solutions, and marketing technology implementation through its Digital Customer Experience (DCX) practice. The company helps brands and agencies navigate the complex AdTech ecosystem by offering services including marketing automation, programmatic advertising optimization, data management platform implementation, customer data platform integration, and marketing analytics. Capgemini's position in the AdTech ecosystem is primarily as a systems integrator and strategic consultant rather than a technology vendor. The company partners with major AdTech platforms like Adobe, Salesforce, Google Marketing Platform, and others to help enterprise clients implement, optimize, and manage their marketing technology stacks. With its global scale, deep technical expertise, and industry-specific knowledge, Capgemini serves as a critical enabler for large enterprises seeking to modernize their advertising and marketing operations, particularly in areas like personalization, omnichannel marketing, and data-driven advertising.