Capgemini

One of the world's largest IT services and consulting firms, serving as a premier systems integrator and transformation partner for enterprise AdTech and MarTech implementations globally.

Capgemini is a global leader in IT services, consulting, and digital transformation, headquartered in Paris, France. Founded in 1967, the company serves clients across industries including retail, financial services, automotive, and media, helping them modernize their technology stacks, harness data, and build customer-centric marketing capabilities. With over 350,000 employees across more than 50 countries, Capgemini is one of the world's largest technology and professional services firms. Within the AdTech and MarTech ecosystem, Capgemini provides strategic consulting, systems integration, and managed services around major platforms including Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, and various data management and customer data platform (CDP) solutions. The company helps enterprises design and implement data-driven marketing architectures, programmatic advertising strategies, and personalization engines at scale. Its Insights & Data practice and Digital Customer Experience offerings are particularly relevant to the AdTech space. Capgemini competes with firms like Accenture, Publicis Sapient, IBM, and Deloitte Digital for large-scale digital transformation engagements. Its acquisition of Altran in 2020 and IGATE, along with its longstanding partnership ecosystem with major cloud and MarTech vendors, reinforces its position as a trusted systems integrator and transformation partner for global enterprises navigating the complexities of modern advertising technology and data privacy regulations.