Capgemini

Top-tier global IT services and consulting firm with a significant AdTech and MarTech transformation practice serving Fortune 500 and global enterprise clients

Capgemini is a global technology leader that partners with companies to transform and manage their businesses, guided by a purpose of unleashing human energy through technology for an inclusive and sustainable future.¹ A diverse organization of over 350,000 team members across more than 50 countries, it draws on deep industry expertise spanning strategy, design, and operations, fueled by cloud, data, AI, connectivity, software, digital engineering, and platforms.¹ In the advertising industry, Capgemini serves as a strategic partner with LiveRamp, offering accelerated solutions for brands, publishers, and advertisers to design, plan, architect, and implement customized identity resolution solutions, making marketing operations more actionable and data-driven by optimizing marketing ROI and harnessing customer journey and path-to-purchase analytics.¹ Its expertise spans engineering identity frameworks and building clean rooms across AWS, Snowflake, and GCP, with specialty practice areas in media-mix modeling, multi-touch attribution, advanced measurement, and analytics frameworks covering segmentation and activation across owned, operated, and paid spaces, serving verticals including media, entertainment, telco, and life sciences.¹ Through its frog and Capgemini Invent divisions, it also advises tier-one organizations on MarTech and AdTech strategy, assessing technology stacks, identifying gaps, and helping clients embed capabilities across digital media, data management platforms, marketing automation, and social media, serving clients across industries including consumer products, retail, financial services, and media.² Source 1: liveramp.com — Capgemini Source 2: frog.co — MarTech Consultant | Career Opportunities