Mirakl

Global market leader in enterprise marketplace platform software, with a growing retail media advertising layer

Mirakl is a global technology company that provides a SaaS-based marketplace platform enabling retailers, distributors, and brands to launch and operate their own third-party seller marketplaces. Founded in 2012 and headquartered in Paris, France, Mirakl powers marketplace operations for hundreds of enterprise clients worldwide, including Carrefour, Leroy Merlin, Siemens, and Airbus. The platform handles everything from seller onboarding and catalog management to order routing, payments, and performance analytics, allowing operators to rapidly expand their product assortments without holding additional inventory. Mirakl occupies a dominant position in the enterprise marketplace platform space, often cited as the category creator and market leader. The company serves both B2C retail marketplaces and complex B2B procurement marketplaces, giving it broad applicability across industries including retail, manufacturing, distribution, and services. Its platform integrates with major e-commerce, ERP, and payment systems, making it a central hub in the digital commerce ecosystem. Mirakl has expanded its offering with Mirakl Ads, a retail media advertising solution that allows marketplace operators to monetize their platforms through sponsored product listings and display advertising. In the AdTech context, Mirakl Ads positions the company as a retail media network enabler, allowing marketplace operators to offer advertisers performance-based placements directly within the shopping environment. This connects Mirakl to the rapidly growing retail media sector, where first-party data and high purchase intent make on-site advertising highly valuable. With over $1 billion in total funding and a valuation exceeding $3.5 billion, Mirakl is one of the most well-capitalized private companies in the commerce technology space.