Mirakl

Global market leader in enterprise marketplace platform software, with the largest installed base of enterprise marketplace operators across B2B and B2C sectors

Mirakl is a French e-commerce software company, headquartered in Paris and Boston, that provides online marketplace software to retailers, manufacturers, and wholesalers.¹ While primarily known as a marketplace platform provider, Mirakl Ads is its first-of-its-kind retail media solution designed to unify retail media and marketplace landscapes, offering an AI-powered self-service platform where retailers can monetize their online traffic and advertisers of all sizes can manage and automate campaigns.² By integrating with both first-party and third-party product assortments, Mirakl Ads enables retailers to generate new, highly profitable revenue streams through digital advertising, serving everyone from large brands to the long tail of advertisers.² The platform combines Mirakl's extensive ecosystem of brands and third-party sellers with AI-automated campaign execution to help retailers unlock new revenue streams at scale.³ In 2024, Mirakl acquired Adspert, a Berlin-based company that develops AI-powered software for automating and optimizing pay-per-click advertising campaigns across platforms such as Amazon, eBay, Google, Bing, and Walmart.¹ Mirakl Ads has also entered a global integration with Criteo to drive efficiency and scale within the retail media industry, which is projected to reach $204 billion by 2027.³ Source 1: wikipedia.org — Mirakl Source 2: iabeurope.eu — Mirakl Ads Source 3: investorroom.com — Criteo and Mirakl Ads Launch Global Integration to Accelerate ...