Mirakl

Global market leader in enterprise marketplace platform software, with the largest customer base among dedicated marketplace SaaS vendors

Mirakl is a Paris-founded, Boston-headquartered SaaS company that provides the technology infrastructure for enterprises to build and operate their own online marketplaces. Founded in 2012, Mirakl's platform allows retailers, manufacturers, and distributors to extend their product catalogs by onboarding third-party sellers, manage seller relationships, automate catalog enrichment, and handle transactions at scale. The company serves both B2C retail giants and B2B procurement-focused organizations across industries including retail, manufacturing, and distribution. Mirakl's platform sits at the intersection of eCommerce and AdTech through its Mirakl Ads product, which enables marketplace operators to monetize their platforms via sponsored product advertising — turning marketplace traffic into a retail media revenue stream. This positions Mirakl as a key enabler of the fast-growing retail media network trend, where first-party data and high-intent shopping audiences are monetized through on-site advertising sold to marketplace sellers and brands. With over 400 enterprise customers globally — including Carrefour, Leroy Merlin, Airbus, Toyota Material Handling, and Best Buy Canada — Mirakl has established itself as the dominant independent marketplace platform vendor. The company achieved unicorn status in 2021 following a $555 million Series D funding round that valued it at $3.5 billion. Mirakl competes with in-house marketplace builds and platforms like Commercetools, Salesforce Commerce Cloud, and SAP Commerce, but differentiates through its marketplace-specific depth, seller management capabilities, and growing retail media monetization layer.