Mirakl enables enterprises to rapidly launch and scale branded online marketplaces, expanding product selection and revenue streams while maintaining brand control through a comprehensive SaaS platform that manages the entire marketplace lifecycle from seller onboarding to transaction processing.
Last updated Feb 8, 2026
Market leader in enterprise marketplace platform solutions with over 400 global clients
Mirakl is a leading global marketplace platform provider that enables both B2B and B2C organizations to launch, manage, and scale their own branded digital marketplaces. Founded in 2012, the company provides enterprise-grade SaaS solutions that allow retailers, manufacturers, and distributors to expand their product catalogs by connecting with third-party sellers while maintaining control over their brand experience. While not strictly an AdTech company, Mirakl operates in the broader commerce technology ecosystem and intersects with AdTech through its marketplace infrastructure that enables product discovery, merchandising, and conversion optimization. Mirakl has established itself as a market leader in the marketplace platform space, serving over 400 enterprise clients globally including major brands like Macy's, Best Buy, Toyota, Siemens, and Kroger. The platform processes billions of dollars in gross merchandise value (GMV) annually and has raised significant venture capital funding, achieving unicorn status. Mirakl's technology enables companies to rapidly expand their digital commerce capabilities, offering features like seller onboarding, catalog management, order orchestration, payment processing, and performance analytics. The company has grown through both organic expansion and strategic acquisitions to strengthen its platform capabilities.
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