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Brief
Mirakl

Mirakl

Marketplace Technologymirakl.com

Mirakl enables enterprises to rapidly launch and scale their own branded digital marketplaces, unlocking new revenue streams through third-party seller ecosystems and integrated retail media advertising.

Last updated Jul 2, 2026 by ATDb automated enrichment · Connections updated Jul 6, 2026

Founded
2012
HQ
Boston, Massachusetts, United States
Connections
22

At a glance

Employees
1001-5000
Funding
$555M+
Revenue
$100M-$300M
Stock
N/A
15integrations4competitors

About

Global market leader in enterprise marketplace platform software, with the largest network of marketplace operators and sellers worldwide

Mirakl is a global SaaS company that provides the technology infrastructure for enterprises to build and operate their own online marketplaces. Founded in 2012 and headquartered in Paris, France, Mirakl powers marketplace operations for major retailers, distributors, and brands by enabling them to onboard third-party sellers, manage product catalogs, automate seller payments, and deliver seamless buyer experiences — all under their own brand. The platform supports both B2C retail marketplaces and complex B2B procurement marketplaces, making it one of the most versatile marketplace solutions available. Mirakl's platform sits at the intersection of eCommerce, retail media, and supply chain technology. Its Mirakl Connect network links thousands of sellers and solution providers, accelerating time-to-market for new marketplace operators. The company also offers Mirakl Ads, a retail media advertising solution that allows marketplace operators to monetize their platforms through sponsored product placements and display advertising — placing it squarely within the AdTech and retail media ecosystem. This positions Mirakl as a key enabler of the fast-growing retail media market. With over 400 enterprise clients including Carrefour, Leroy Merlin, Siemens, and Toyota Material Handling, Mirakl has established itself as the dominant independent marketplace platform globally. The company raised $555 million in a Series D round in 2021 at a $3.5 billion valuation, achieving unicorn status. Its combination of marketplace infrastructure and retail media monetization tools makes it a significant player in the evolving digital commerce and AdTech landscape.

Business model

SaaS

Target market

Enterprise

What they offer

  • Mirakl Marketplace Platform

    Core SaaS platform enabling enterprises to launch and operate B2B or B2C online marketplaces with third-party seller management, catalog management, and order orchestration.

  • Mirakl Ads

    Retail media advertising solution that allows marketplace operators to monetize their platforms through sponsored listings, display ads, and promoted products.

  • Mirakl Connect

    A global network connecting marketplace operators with thousands of pre-vetted sellers and technology solution providers to accelerate marketplace growth.

  • Mirakl Payout

    Automated seller payment and financial reconciliation solution that streamlines commission management and disbursements to marketplace sellers.

  • Mirakl Catalog Manager

    AI-powered product data management and catalog enrichment tool that normalizes and categorizes seller product listings at scale.

  • Mirakl Target2Sell

    AI-driven personalization and product recommendation engine that optimizes product discovery and conversion on marketplace storefronts.

Key features

Third-party seller onboarding and managementAutomated commission and payout processingAI-powered catalog enrichment and normalizationRetail media and sponsored product advertising (Mirakl Ads)Multi-currency and multi-language supportPre-built integrations with major eCommerce platformsSeller performance monitoring and compliance toolsOrder orchestration and fulfillment managementMirakl Connect seller and partner networkReal-time analytics and reporting dashboards

Use cases

Retailers expanding assortment through third-party seller marketplacesB2B distributors launching digital procurement marketplacesBrands monetizing their eCommerce platforms with retail media adsEnterprises diversifying revenue through marketplace commission modelsManufacturers building direct-to-business digital channelsGrocery and specialty retailers launching online marketplace extensions

Customer segments

Large retail enterprisesB2B distributors and wholesalersManufacturing companiesGrocery and specialty retailersFinancial services marketplacesTelecom and utilities companies

Tech & specs

Technology stack

Cloud-native SaaS architectureREST APIsAI/ML for catalog enrichment and personalizationMicroservices architectureAWS cloud infrastructureData analytics and BI integrations

Security & compliance

SOC 2GDPRISO 27001PCI DSS

Deployment

Cloud

API

Yes

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