Channel Advisor

A pioneer in multichannel e-commerce software, now operating as Rithum after merging with CommerceHub, positioning itself as one of the largest commerce networks connecting brands, retailers, and suppliers.

ChannelAdvisor, rebranded as Rithum, is a leading cloud-based e-commerce and retail media platform that enables brands, retailers, and suppliers to connect, optimize, and grow their digital commerce operations. The platform provides tools for marketplace management, digital marketing, dropship, and supply chain collaboration, helping businesses sell more effectively across channels such as Amazon, Walmart, eBay, Google, and hundreds of other global marketplaces and advertising networks. The rebranding to Rithum reflects the company's evolution beyond its original channel management roots into a broader commerce network. Founded in 2001 and headquartered in Research Triangle Park, North Carolina, ChannelAdvisor went public on the NYSE in 2013 and built a strong reputation as a pioneer in multichannel e-commerce software. The company served thousands of brands and retailers globally, offering capabilities spanning product feed management, marketplace integrations, paid search, social commerce, and analytics. Its platform became a critical infrastructure layer for e-commerce operations at scale, particularly for mid-market and enterprise clients managing complex, multi-channel selling strategies. In 2022, CommerceHub and ChannelAdvisor merged to form a combined entity, which subsequently rebranded as Rithum. This union brought together ChannelAdvisor's marketplace and marketing channel expertise with CommerceHub's dropship and supplier network capabilities, creating one of the most comprehensive commerce networks in the industry. Today, operating as Rithum, the platform continues to serve brands and retailers seeking to unify their commerce operations, with the ChannelAdvisor brand still recognized in the market as part of the Rithum product suite.