Channel Advisor
Acquired by CommerceHubChannelAdvisor enables brands and retailers to seamlessly connect, manage, and optimize their product sales and advertising across hundreds of online marketplaces and digital marketing channels through a unified cloud platform, driving increased revenue and operational efficiency.
Last updated Feb 8, 2026
- Industry
- E-commerce Enablement and Multichannel Marketing
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $67M
- Revenue Range
- $100M-$200M
- Parent Company
- CommerceHub
- API Available
- Yes
Market Position
Leading provider of multichannel e-commerce and marketplace optimization solutions with strong presence in retail and brand manufacturer segments
Overview
ChannelAdvisor is a leading cloud-based e-commerce platform that enables brands, manufacturers, and retailers to optimize their multichannel commerce strategies. Founded in 2001, the company provides software-as-a-service solutions that help businesses integrate, manage, and optimize their product listings, inventory, pricing, and orders across hundreds of online marketplaces (like Amazon, eBay, Walmart), comparison shopping engines, and digital marketing channels. The platform serves as a critical infrastructure layer for businesses looking to scale their e-commerce operations across multiple channels simultaneously. While ChannelAdvisor operates at the intersection of e-commerce and digital marketing, it is particularly significant in the AdTech ecosystem for its digital marketing capabilities, including product feed management, paid search optimization, and marketplace advertising solutions. The company went public in 2013 (NYSE: ECOM) and served thousands of customers globally before being acquired by CommerceHub in August 2022 for approximately $660 million. Post-acquisition, ChannelAdvisor continues to operate as part of CommerceHub's broader commerce network, serving mid-market to enterprise retailers and brands seeking to expand their online presence and optimize performance across digital channels.
Products & Features
Marketplace Management
Centralized platform for listing, inventory management, order processing, and performance optimization across major online marketplaces like Amazon, eBay, Walmart, and Google Shopping
Digital Marketing
Tools for managing paid search campaigns, product listing ads, shopping feeds, and marketplace advertising to drive traffic and conversions
Where to Buy
Solution for brands to direct consumers from their websites to authorized retailers and marketplaces where products are available for purchase
Retail Media
Platform for managing advertising campaigns across retailer media networks and marketplace advertising platforms
Analytics and Reporting
Comprehensive dashboards and reporting tools providing insights into sales performance, advertising ROI, and channel effectiveness
Key Features
Multi-marketplace integration and managementAutomated inventory synchronizationDynamic pricing and repricing toolsProduct feed optimizationOrder management and fulfillmentMarketplace advertising managementPerformance analytics and reportingProduct content syndicationChannel-specific optimization rulesAPI connectivity for custom integrations
Use Cases
Brands expanding from direct-to-consumer to marketplace sellingRetailers managing inventory across owned sites and third-party marketplacesManufacturers seeking to control brand presence across online channelsE-commerce businesses optimizing marketplace advertising spendMulti-brand retailers centralizing marketplace operationsInternational expansion across global marketplaces
Customer Segments
Mid-market retailersEnterprise brandsConsumer goods manufacturersSporting goods and outdoor retailersHome and garden brandsElectronics and technology retailersFashion and apparel brandsHealth and beauty brands