CommerceHub

Was a dominant drop ship and marketplace network platform for large retailers and suppliers in North America before rebranding as Rithum following its merger with ChannelAdvisor

CommerceHub was founded in 1997 and grew to become one of the most significant e-commerce infrastructure platforms in North America, connecting thousands of retailers with hundreds of thousands of suppliers to enable drop ship and marketplace commerce at scale. The platform allowed retailers to expand their product assortments without holding inventory, while suppliers gained access to major retail channels through a single integration. CommerceHub's network effects created a powerful competitive moat, as each new retailer or supplier added value for all other participants on the platform. The company went public on the Nasdaq in 2016 and was subsequently taken private in 2018 by GTCR and Sycamore Partners in a deal valued at approximately $1.1 billion. In 2022, CommerceHub merged with ChannelAdvisor, another major e-commerce technology provider, in a transaction that combined complementary capabilities across drop shipping, marketplace management, and digital advertising for brands and retailers. Following the merger with ChannelAdvisor, the combined entity rebranded as Rithum in 2023. The Rithum brand now operates the unified platform, bringing together CommerceHub's supplier network and drop ship capabilities with ChannelAdvisor's multichannel commerce and advertising technology. The CommerceHub brand itself is no longer the operating identity, having been retired in favor of the Rithum name.