Rithum

Leading commerce technology platform unifying marketplace management, dropship supply chain, and retail media advertising for enterprise brands and retailers

Rithum is a global commerce technology platform formed in December 2023 through the consolidation of CommerceHub, ChannelAdvisor, Dsco, and Cadeera. The company provides an end-to-end infrastructure for brands, retailers, and suppliers to manage product listings, dropship fulfillment, retail media advertising, and supply chain connectivity across hundreds of marketplaces and retail channels worldwide. With roots tracing back to CommerceHub (founded 2000) and ChannelAdvisor (founded 2001), Rithum brings together decades of ecommerce expertise under a single unified platform. Rithum's platform spans three core capability areas: commerce network connectivity (enabling brands to list and sell across major marketplaces like Amazon, Walmart, and Target), supply chain and dropship management (streamlining fulfillment between suppliers and retailers), and retail media and digital advertising (managing $500M+ in ad spend across sponsored products, display, and programmatic channels). The company serves thousands of the world's largest brands and retailers, making it one of the most significant infrastructure players in modern ecommerce. In the AdTech ecosystem, Rithum occupies a unique position at the intersection of commerce operations and retail media. Its advertising capabilities allow brands to activate and optimize spend across retail media networks while simultaneously managing their product catalog and fulfillment operations on the same platform. This integration of commerce data with media execution gives Rithum a differentiated advantage over pure-play retail media or marketplace management vendors. The company is backed by Symphony Technology Group (STG) following its acquisition of CommerceHub in 2021 and ChannelAdvisor in 2022.