Criteo

Leading independent commerce media platform and one of the largest retargeting and retail media technology providers globally

Criteo is a global technology company headquartered in Paris, France, with major operations in New York and offices worldwide. Founded in 2005, Criteo pioneered dynamic retargeting technology that personalizes ads based on individual browsing and purchase behavior, helping e-commerce advertisers re-engage shoppers and drive conversions. The company went public on NASDAQ in 2013 and has since evolved from a pure-play retargeting specialist into a broader commerce media platform serving retailers, brands, and agencies across the open internet. Criteo's Commerce Media Platform encompasses retail media, audience targeting, dynamic creative optimization, and demand-side capabilities. Its Retail Media offering enables retailers to monetize their first-party data and on-site inventory, while its Commerce Audiences product allows brands to reach high-intent shoppers across the open web. The company operates one of the largest commerce datasets in the industry, with data signals from over 700 million daily active shoppers and partnerships with thousands of retailers globally. In the AdTech ecosystem, Criteo occupies a significant position as a scaled independent player competing with walled gardens and other DSPs. The company has strategically pivoted toward a privacy-first, first-party data model in response to the deprecation of third-party cookies, investing in its Commerce Grid SSP and identity solutions. With annual revenues exceeding $1.9 billion (gross) and a strong foothold in retail media — one of the fastest-growing segments in digital advertising — Criteo remains a key infrastructure provider for performance advertising globally.