Criteo delivers measurable ROI through AI-powered commerce media solutions that connect advertisers with high-intent shoppers across the open internet, driving customer acquisition and retention at scale.
Last updated Feb 8, 2026
Leading global commerce media platform and retargeting specialist with significant market share in performance-based digital advertising
Criteo is a global technology company and one of the world's leading commerce media platforms, specializing in digital advertising and retargeting solutions. Founded in 2005, the company pioneered performance marketing and dynamic retargeting, using artificial intelligence and machine learning to deliver personalized advertising at scale. Criteo operates one of the largest open internet advertising platforms, processing billions of transactions daily and connecting thousands of advertisers with publishers across the globe. The company's core technology leverages its Commerce Media Platform, which combines extensive shopper data, predictive bidding algorithms, and dynamic creative optimization to help brands and retailers drive sales and customer engagement. Criteo serves over 22,000 customers worldwide, including major e-commerce retailers, brands, and publishers. As a publicly-traded company on NASDAQ, Criteo has evolved from its retargeting roots to offer a comprehensive suite of commerce media solutions including customer acquisition, contextual advertising, and retail media networks, positioning itself as a critical player in the performance marketing and commerce media ecosystem.
Unified platform combining shopper data, AI-powered bidding, and creative optimization for performance marketing
Dynamic retargeting solution that re-engages shoppers with personalized product recommendations
Prospecting solutions to reach new customers with high purchase intent
Platform enabling retailers to monetize their first-party data and digital properties
Privacy-safe advertising solutions based on page content and context
Full-funnel advertising solution combining awareness and performance marketing