Criteo

One of the largest independent commerce media platforms globally, with a dominant position in retargeting and a growing retail media network

Criteo is a global technology company headquartered in Paris, France, with major operations in New York and offices worldwide. Founded in 2005, Criteo pioneered the retargeting advertising space and has since evolved into a full-stack commerce media platform. The company connects retailers, brands, and publishers through its Commerce Media Platform, enabling advertisers to reach high-intent shoppers across the open internet using deterministic first-party data and advanced machine learning. Criteo's platform spans the entire commerce funnel — from awareness to conversion — offering solutions including retail media, audience targeting, dynamic retargeting, and monetization tools for publishers. The company operates one of the largest commerce datasets in the world, with insights derived from over $900 billion in annual e-commerce sales transactions, giving it a significant data advantage in predicting purchase intent and optimizing ad performance. As a publicly traded company on NASDAQ, Criteo serves thousands of clients globally across retail, travel, automotive, and other verticals. The company has strategically repositioned itself from a pure-play retargeting vendor to a broader commerce media network, competing with the likes of The Trade Desk, LiveRamp, and retail media networks. Its Retail Media and Offsite solutions are central to its growth strategy as third-party cookies phase out and first-party data becomes increasingly critical in the AdTech ecosystem.