Criteo Commerce Max
Commerce Max unifies retail media and open internet advertising in a single AI-powered platform, enabling brands and agencies to reach high-intent shoppers at scale using Criteo's proprietary commerce data.
Last updated May 11, 2026 by ATDb automated enrichment
- Industry
- Commerce Media / Retail Media / Programmatic Advertising
- Business Model
- SaaS / Managed Service / Self-Serve DSP
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- Publicly traded (IPO 2013); raised approximately $30M+ pre-IPO
- Revenue Range
- $900M–$1B+ (Criteo total annual revenue)
- Stock Symbol
- CRTO
- Parent Company
- Criteo
- API Available
- Yes
Leading commerce media platform and DSP with one of the largest shopper data graphs globally; positioned as a top-tier alternative to walled garden retail media networks
Criteo Commerce Max is a demand-side advertising platform developed by Criteo S.A., a global leader in commerce media and performance marketing. Commerce Max serves as Criteo's unified DSP (Demand-Side Platform) that enables advertisers — including brands, agencies, and retailers — to activate campaigns across Criteo's Commerce Media Platform, which spans both the open internet and a growing network of retail media inventory. The platform leverages Criteo's Shopper Graph, one of the largest commerce-focused identity and behavioral data assets in the industry, to power AI-driven audience targeting, bidding optimization, and personalization at scale.
Commerce Max DSP
Unified demand-side platform for buying retail media and open internet inventory through a single interface
Shopper Graph
Criteo's proprietary identity and behavioral data asset built from billions of commerce events, used for audience targeting and AI optimization
Retail Media Network Access
Direct access to premium retail media inventory from hundreds of global retailers including Walmart, Target, and Carrefour
AI-Powered Bidding & Optimization
Machine learning algorithms that optimize bids, audiences, and creatives in real time to maximize ROAS
Dynamic Creative Optimization (DCO)
Automated personalized ad creative generation tailored to individual shopper profiles and product catalogs
Audience Segments & Lookalike Modeling
Pre-built and custom audience segments based on purchase intent and browsing behavior, with lookalike expansion
Commerce Grid
Criteo's supply-side infrastructure connecting retailer inventory to Commerce Max demand
Measurement & Attribution
Cross-channel attribution and incrementality measurement tools to assess campaign impact on sales