Criteo Commerce Max

Global leader in commerce media and retargeting with significant market share in programmatic advertising

Criteo Commerce Max is the flagship advertising solution from Criteo, a global leader in commerce media. The platform leverages advanced machine learning and AI to help retailers and brands optimize their advertising campaigns across the open internet. It unifies multiple advertising capabilities including retargeting, prospecting, and retail media into a single platform, enabling advertisers to reach consumers throughout their shopping journey. Criteo operates one of the world's largest commerce data sets, processing billions of transactions and browsing events daily. This data powers the Commerce Max platform's predictive algorithms, which optimize ad delivery, bidding, and creative personalization in real-time. The platform serves as a bridge between advertisers and premium publishers, helping brands drive measurable sales outcomes while providing publishers with monetization opportunities. As a publicly-traded company, Criteo has evolved from its retargeting roots to become a comprehensive commerce media platform. Commerce Max represents the company's strategic shift toward full-funnel advertising solutions that address customer acquisition, retention, and retail media network capabilities, positioning Criteo as a key player in the rapidly growing commerce media category.