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Criteo Commerce Max

Criteo Commerce Max

Retail MediaProduct· part of Criteocriteo.com

Criteo Commerce Max is a retail media solution that gives advertisers a single destination for planning, purchasing, and measuring campaigns across a wide network of retailers and premium publishers, bringing together both onsite and offsite inventory so that brands can reach tailored retailer audiences across the open internet.

Last updated Oct 6, 2026 by ATDb automated enrichment

Founded
2005
HQ
Paris, Île-de-France, France
Parent
Criteo
Connections
25

AI-drafted from public sources8 sources cited

At a glance

Employees
1001-5000
Funding
Publicly traded (IPO 2013); raised approximately $30M+ pre-IPO
Revenue
$800M–$1B (Criteo parent, publicly reported)
Stock
CRTO
24integrations1corporate family
Retail Media Platform

About

A leading retail media buying platform offering unified access to onsite and offsite inventory across a broad retailer network, serving over 17,000 advertisers globally.

Criteo Commerce Max is a retail media solution that gives advertisers a single destination for planning, purchasing, and measuring campaigns across a wide network of retailers and premium publishers, bringing together both onsite and offsite inventory so that brands can reach tailored retailer audiences across the open internet. The platform serves more than 17,000 advertisers worldwide and was built specifically to address the fragmentation that has long complicated retail media buying. Underpinning the platform is Criteo's commerce data and AI technology, which is designed to identify the right audiences and deliver relevant messaging based on each shopper's complete purchase journey. Criteo's broader Commerce Media technology platform connects media impressions to over one trillion commerce transactions and helps retailers maximize ad revenues while keeping end-user relevance high. Source 1: softwareone.com — Criteo Commerce Max Source 2: criteo.com — More about Criteo | Commerce Growth Help Center

Business model

SaaS / Managed Platform

Target market

Enterprise

What they offer

  • Criteo Commerce Max

    Unified retail media buying platform for planning, purchasing, and measuring onsite and offsite campaigns across a network of retailers and premium publishers.

  • Onsite Retail Media

    Advertising placements within retailer-owned digital properties, targeting shoppers at the point of purchase.

  • Offsite Retail Media

    Programmatic advertising across the open internet using retailer first-party audience data to reach shoppers beyond retailer-owned properties.

  • Commerce Audiences

    AI-powered audience targeting based on shoppers' complete purchase journeys, derived from Criteo's commerce transaction data.

  • Campaign Analytics & Measurement

    Unified reporting and measurement tools to assess campaign performance across onsite and offsite retail media inventory.

Key features

Unified planning, buying, and measurement across onsite and offsite retail mediaAccess to a broad network of retailers and premium publishersAI-powered audience targeting based on commerce transaction dataConnection to over one trillion commerce transactions for audience insightsSingle platform to reduce retail media fragmentationTailored retailer audience activation across the open internet

Use cases

Brand advertisers running sponsored product campaigns within retailer environmentsReaching retailer audiences offsite across the open internet via programmaticConsolidated retail media planning and buying across multiple retailersMeasuring the full-funnel impact of retail media campaignsActivating first-party retailer audience data for targeted advertising

Customer segments

Consumer packaged goods (CPG) brandsRetail advertisers and brandsPerformance marketersEnterprise advertisers seeking retail media scale

Tech & specs

Technology stack

AI and machine learning for audience targeting and optimizationCommerce data platformProgrammatic advertising infrastructureReal-time bidding (RTB)First-party data integration

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasRetail Media NetworksOn the Mapby country + regionOn the GraphNetwork around Criteo Commerce Max