Criteo Commerce Max

A leading commerce media DSP offering unified access to retail media networks and open internet inventory, backed by Criteo's large-scale first-party shopper data

Criteo Commerce Max is a self-serve demand-side platform (DSP) developed by Criteo, designed to unify retail media and open internet advertising for brands, agencies, and performance marketers. It enables advertisers to plan, activate, and measure campaigns across Criteo's Commerce Media Platform, which connects thousands of retailers and publishers with a massive shopper dataset. Commerce Max brings together onsite retail media (sponsored products, display) and offsite channels into a single campaign management interface, allowing buyers to reach consumers throughout the entire purchase journey. The platform leverages Criteo's AI and machine learning capabilities, including its proprietary Shopper Graph, which aggregates commerce signals from billions of shopping events to power precise audience targeting and optimization. Advertisers can access inventory across Criteo's retail media network — which includes major retailers — as well as premium open internet supply, making it a compelling solution for brands seeking to close the loop between media exposure and actual purchase outcomes. The unified reporting and analytics suite allows for cross-channel attribution and performance measurement. Within the AdTech ecosystem, Commerce Max positions Criteo as a full-funnel commerce media platform rather than a pure retargeting vendor. It competes with other retail media DSPs and commerce-focused platforms such as Amazon DSP, Walmart Connect, Epsilon, and The Trade Desk. Commerce Max is particularly significant as it democratizes access to retail media for brands that may not have direct relationships with individual retailers, consolidating buying through a single platform backed by Criteo's extensive first-party commerce data.