Criteo Commerce Max

A leading commerce-focused DSP bridging retail media and open internet advertising, positioned as a key alternative to walled garden retail media platforms like Amazon DSP

Criteo Commerce Max is a self-serve demand-side platform (DSP) built specifically for commerce advertising, enabling brands, agencies, and advertisers to plan, activate, and measure campaigns across both retail media networks and the open internet from a single unified interface. Leveraging Criteo's Commerce Media Platform and its proprietary Shopper Graph — one of the largest commerce-focused identity graphs in the industry — Commerce Max delivers AI-driven audience targeting, dynamic creative optimization, and closed-loop measurement tied directly to sales outcomes. The platform consolidates retargeting, prospecting, and retail media buying into one workflow, reducing fragmentation and improving campaign efficiency. Commerce Max sits at the intersection of retail media and programmatic advertising, a rapidly growing segment of the AdTech ecosystem. It allows advertisers to access premium on-site retail media inventory (such as sponsored products and display placements on retailer websites) alongside off-site open internet inventory, all optimized toward commerce KPIs like return on ad spend (ROAS) and product sales. This makes it particularly valuable for consumer packaged goods (CPG) brands, direct-to-consumer retailers, and agencies managing large-scale commerce campaigns. As a product within Criteo's broader portfolio — which also includes Commerce Growth (formerly the performance retargeting product) and Commerce Yield (for retailers monetizing their media networks) — Commerce Max represents Criteo's strategic push to become the leading commerce media platform globally. It competes directly with The Trade Desk, Amazon DSP, and Walmart Connect, differentiating itself through deep retailer partnerships, first-party commerce data integrations, and a unified buying experience that bridges on-site and off-site retail media.