Oracle Commerce provides core programmatic infrastructure for the digital advertising ecosystem
Oracle Commerce is positioned as an enterprise-grade e-commerce solution competing in the high-end market segment. It is recognized in Gartner and Forrester reports as a strong contender for large-scale, complex commerce implementations, particularly for organizations already invested in the Oracle ecosystem. The platform's strength lies in its deep integration capabilities with Oracle's suite of business applications and its robust B2B commerce functionality.
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Oracle Commerce is an enterprise-grade e-commerce platform that enables businesses to deliver personalized, seamless shopping experiences across all digital touchpoints. As part of Oracle's Customer Experience (CX) Cloud Suite, Oracle Commerce provides a comprehensive solution for B2B and B2C organizations to build, manage, and optimize their online stores with advanced capabilities in content management, merchandising, order management, and customer engagement. The platform leverages Oracle's robust infrastructure and integrates deeply with other Oracle products including ERP, CRM, and marketing automation tools. Oracle Commerce evolved from the acquisition of ATG (Art Technology Group) in 2011 and has since been integrated into Oracle's broader cloud ecosystem. The platform is designed for mid-market to enterprise-level organizations that require scalable, feature-rich e-commerce solutions with sophisticated personalization engines, multi-site management, and omnichannel capabilities. Oracle Commerce serves various industries including retail, manufacturing, high-tech, and consumer goods, providing industry-specific functionality and best practices to accelerate digital commerce transformation.
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Market Position
Classified as S in SaaS space. This indicates emerging player status.
Last updated: 12/5/2025