Albertsons Media Collective

Top 10 retail media network in the United States by reach and scale

Albertsons Media Collective is the retail media division of Albertsons Companies, one of the largest food and drug retailers in the United States. The platform leverages first-party data from millions of loyalty program members across Albertsons' family of stores to offer targeted advertising solutions to consumer packaged goods (CPG) brands and other advertisers. The network provides access to shoppers across multiple touchpoints including digital properties, mobile apps, email, display advertising, and in-store media. As part of the rapidly growing retail media network (RMN) sector, Albertsons Media Collective competes with other major grocery retail media networks by offering closed-loop measurement capabilities that connect ad exposure to actual purchase behavior. The platform enables brands to reach high-intent shoppers at critical moments in their purchase journey, leveraging Albertsons' extensive footprint of approximately 2,200+ stores across multiple banners including Safeway, Vons, Jewel-Osco, Shaw's, and others. The retail media network represents a strategic growth initiative for Albertsons Companies, capitalizing on the shift of advertising dollars toward retail media as brands seek more measurable and accountable advertising channels. Albertsons Media Collective provides both endemic (CPG brands sold in stores) and non-endemic advertisers with opportunities to engage shoppers through sponsored product placements, display advertising, and other formats across owned and operated digital properties.