Albertsons Media Collective

Major U.S. grocery retail media network with strong first-party loyalty data, competing in the top tier of non-Amazon retail media alongside Kroger Precision Marketing and Walmart Connect

Albertsons Media Collective is the retail media arm of Albertsons Companies, one of the largest food and drug retailers in the United States with banners including Safeway, Vons, Jewel-Osco, Shaw's, and Albertsons. The network leverages first-party shopper data from millions of loyalty program members to help consumer packaged goods (CPG) brands deliver highly targeted advertising across digital, in-store, and off-site channels. By connecting purchase intent signals with closed-loop measurement, the platform enables brands to demonstrate clear return on ad spend tied directly to in-store and online sales. Albertsons Media Collective offers a suite of advertising solutions including sponsored product listings on Albertsons-owned digital properties, programmatic display and video advertising, in-store digital screens, and off-site audience extension through third-party publishers and connected TV. The platform's closed-loop attribution model is a key differentiator, allowing advertisers to measure the direct sales impact of their campaigns using verified transaction data from Albertsons' loyalty ecosystem. In the rapidly growing retail media landscape, Albertsons Media Collective competes with other major grocery and retail media networks such as Kroger Precision Marketing, Walmart Connect, and Amazon Advertising. The network has invested in self-service capabilities, data clean room partnerships, and programmatic infrastructure to attract both large CPG brands and emerging advertisers. As retail media continues to capture a growing share of digital advertising budgets, Albertsons Media Collective is positioned as a significant mid-tier player with strong regional grocery reach and rich first-party data assets.