Chewy Ads

Leading pet-focused retail media network, uniquely positioned within the pet care vertical with deep first-party shopper data

Chewy Ads is the retail media advertising arm of Chewy, Inc., one of the largest online pet retailers in the United States. Launched to capitalize on Chewy's massive and highly loyal customer base of pet owners, Chewy Ads provides brands — particularly pet food, pet care, and pet product manufacturers — with targeted advertising opportunities directly within the Chewy shopping ecosystem. The platform leverages Chewy's rich first-party purchase and behavioral data to enable precise audience targeting at the point of purchase intent. As a retail media network, Chewy Ads offers sponsored product placements, display advertising, and other on-site ad formats that allow brands to reach consumers when they are actively shopping for pet-related products. This positions Chewy Ads within the rapidly growing retail media sector, competing alongside networks from Amazon, Walmart, Target, and other major retailers. The platform is particularly valuable for pet industry brands seeking to connect with a highly engaged, repeat-purchase audience that Chewy has cultivated through its subscription-based Autoship program and personalized customer service. Chewy Ads represents Chewy's strategic effort to monetize its first-party data and digital shelf space, diversifying revenue beyond product sales. As retail media networks have become a significant growth driver across the e-commerce industry, Chewy Ads gives the company an additional high-margin revenue stream while providing advertisers with closed-loop measurement and attribution tied directly to sales outcomes on the Chewy platform.