CVS Media Exchange

Leading healthcare-focused retail media network with unique access to pharmacy and wellness consumer data

CVS Media Exchange is the retail media network division of CVS Health, one of America's largest pharmacy and healthcare retailers. The platform enables consumer packaged goods (CPG) brands, pharmaceutical companies, and health-related advertisers to reach highly engaged healthcare consumers through targeted advertising across CVS's extensive digital ecosystem, including CVS.com, the CVS mobile app, in-store digital screens, and email channels. Leveraging CVS Health's first-party data from over 100 million ExtraCare loyalty program members and pharmacy customers, the platform offers advertisers unique insights into healthcare purchasing behaviors and wellness journeys. As a retail media network, CVS Media Exchange operates within the rapidly growing retail media sector, positioning itself uniquely at the intersection of healthcare and retail advertising. The platform provides closed-loop measurement capabilities, allowing advertisers to track campaign performance from impression to purchase, both online and in-store across CVS's 9,000+ retail locations. CVS Media Exchange competes with other major retail media networks while differentiating itself through its healthcare-specific audience and the ability to reach consumers at critical moments in their health and wellness decision-making process.