CVS Health acquires Signify Health to expand healthcare retail media
Acquisition
CVS Health completed its acquisition of Signify Health, significantly expanding its healthcare data assets and capabilities that feed into CVS Media Exchange. The acquisition provides CVS with enhanced patient engagement data and home health services, creating new advertising targeting opportunities for pharmaceutical and healthcare brands.
Value: $8BAnnounced: 2023-03
Last updated Jun 1, 2026 by the ATDb Editorial Team
Overview
CVS Health completed its acquisition of Signify Health, significantly expanding its healthcare data assets and capabilities that feed into CVS Media Exchange. The acquisition provides CVS with enhanced patient engagement data and home health services, creating new advertising targeting opportunities for pharmaceutical and healthcare brands.
Deal details
- Deal Value
- $8B
Source
Connection details