CVS Health acquires Signify Health to expand healthcare retail media

Acquisition

March 1, 20238B

Last updated Mar 7, 2026 by jonholm

Overview

CVS Health completed its acquisition of Signify Health, significantly expanding its healthcare data assets and capabilities that feed into CVS Media Exchange. The acquisition provides CVS with enhanced patient engagement data and home health services, creating new advertising targeting opportunities for pharmaceutical and healthcare brands.

Deal Value: $8B

Source

https://www.fiercehealthcare.com/health-tech/cvs-health-closes-8b-signify-health-acquisition