Connects brands with high-intent home improvement shoppers through Lowe's owned digital and physical properties, leveraging first-party data and purchase insights to drive measurable business outcomes.
Last updated Feb 21, 2026 by AI Enrichment
Leading retail media network in the home improvement category
Lowe's One Roof Media is the retail media network division of Lowe's Companies, Inc., one of the largest home improvement retailers in North America. Launched to capitalize on the growing retail media trend, One Roof Media provides advertising solutions that allow brands and suppliers to reach Lowe's customers across its digital platforms, including Lowes.com and the Lowe's mobile app, as well as in-store through digital displays and other touchpoints. The platform leverages Lowe's first-party customer data and shopping insights to help brands connect with consumers who are actively shopping for home improvement products. One Roof Media offers various advertising formats including sponsored product listings, display advertising, and off-site media solutions, enabling brands to reach customers throughout their purchase journey. As part of the broader retail media ecosystem, One Roof Media competes with other major retail media networks like Home Depot's Orange Apron Media, Walmart Connect, and Amazon Advertising. The network benefits from Lowe's significant customer base and its position as a destination for high-intent home improvement shoppers, making it particularly valuable for brands in the home improvement, DIY, and related categories.
Product listing ads that appear in search results and category pages on Lowes.com
Banner and display ad placements across Lowe's digital properties
Advertising solutions that extend beyond Lowe's owned properties to reach customers across the web
Digital advertising opportunities within Lowe's physical retail locations