Home Depot Orange Apron Media

One of the leading home improvement-focused retail media networks, leveraging Home Depot's dominant market share in the category to offer suppliers a high-intent, purchase-proximate advertising environment.

Orange Apron Media is The Home Depot's proprietary retail media network, enabling brands, suppliers, and manufacturers to reach home improvement shoppers through targeted advertising across Home Depot's owned digital properties, including homedepot.com, the Home Depot mobile app, and in-store digital screens. Launched as a formalized retail media offering, it leverages Home Depot's first-party purchase and behavioral data from over 170 million annual customer transactions to deliver highly relevant, intent-driven advertising experiences to a predominantly professional and DIY audience. The network offers a suite of advertising products including sponsored product listings, display advertising, offsite media amplification, and in-store digital signage. Orange Apron Media positions itself as a closed-loop measurement solution, allowing advertisers to tie media spend directly to in-store and online sales outcomes — a key differentiator in the retail media space. The platform primarily serves Home Depot's supplier and vendor ecosystem, giving brands in categories like tools, building materials, appliances, and home décor a direct path to purchase-ready consumers. As retail media networks continue to grow as a major force in digital advertising, Orange Apron Media competes with similar offerings from Lowe's (One Roof Media Network), Amazon Advertising, and Walmart Connect. Home Depot's scale — with over 2,300 stores across North America and one of the largest home improvement e-commerce platforms — gives Orange Apron Media a significant and differentiated audience of high-value, high-intent shoppers, making it a compelling channel for brands in the home improvement vertical.