Home Depot Orange Apron Media

Leading retail media network in the home improvement category

Orange Apron Media is The Home Depot's retail media network that enables brands, suppliers, and advertisers to reach home improvement shoppers across The Home Depot's extensive digital and physical retail ecosystem. The platform provides advertising solutions including sponsored product listings, display advertising, and audience targeting capabilities that leverage Home Depot's first-party customer data and shopping insights. As one of the largest home improvement retailers in North America, Orange Apron Media offers advertisers access to a highly engaged audience of DIY enthusiasts, professional contractors, and home improvement shoppers. The platform operates within the broader trend of retail media networks, where major retailers monetize their customer traffic and data by offering advertising opportunities to brands and suppliers. Orange Apron Media competes in the rapidly growing retail media space alongside networks from other major retailers like Walmart Connect, Target's Roundel, and Amazon Advertising. The network provides performance-based advertising solutions that allow brands to connect with customers at critical moments in their home improvement shopping journey, both online at homedepot.com and through in-store touchpoints.