Home Depot Orange Apron Media

Home Depot Orange Apron Media is The Home Depot's proprietary retail media network and advertising platform, representing the company's strategic entry into the rapidly growing retail media sector. As the media division of the world's largest home improvement retailer, Orange Apron Media leverages The Home Depot's extensive first-party customer data, massive foot traffic across 2,300+ stores, and digital ecosystem to offer brands and suppliers sophisticated advertising and content marketing solutions. The platform connects manufacturers, vendors, and service providers with millions of home improvement shoppers through targeted campaigns across multiple touchpoints including digital display, sponsored products, email marketing, social media, and in-store promotional placements. The division operates as both a content studio and advertising technology platform, producing educational materials, project inspiration content, how-to guides, and seasonal campaigns that align with The Home Depot's brand identity while generating incremental revenue streams. Orange Apron Media capitalizes on shopping intent data and purchase behavior insights to deliver performance-driven marketing solutions for vendor partners, enabling them to reach consumers at critical decision-making moments throughout their home improvement journey. This retail media network positions The Home Depot to compete directly with established players like Amazon Advertising, Walmart Connect, and Target's Roundel, while transforming the company's advertising capabilities from a cost center into a significant profit-generating business unit. By combining The Home Depot's trusted brand reputation in home improvement with advanced advertising technology and data analytics, Orange Apron Media serves as a strategic bridge between B2B vendor relationships and B2C customer engagement. The platform offers closed-loop attribution, enabling advertisers to measure campaign effectiveness from impression to purchase, while providing shoppers with relevant, personalized content that enhances their shopping experience and project planning capabilities.