Walgreens Advertising Group

Walgreens Advertising Group serves as the dedicated in-house advertising and marketing division of Walgreens Boots Alliance, one of the largest pharmacy-led health and wellbeing enterprises globally. The group is responsible for developing integrated marketing strategies that span traditional media, digital channels, retail media networks, and in-store promotional campaigns designed to drive customer engagement, increase foot traffic, and boost sales across Walgreens' extensive retail footprint. With access to rich first-party data from millions of loyalty program members and prescription customers, the advertising group leverages advanced analytics and audience segmentation to deliver personalized marketing experiences. As retail media continues to evolve as a high-growth advertising channel, Walgreens Advertising Group has positioned itself to capitalize on the convergence of healthcare, retail, and digital advertising. The division works closely with consumer packaged goods (CPG) brands, pharmaceutical companies, and health and wellness advertisers to create targeted campaigns that reach consumers at critical decision-making moments. Through proprietary platforms and partnerships, they offer advertisers unique access to health-conscious audiences while maintaining strict privacy and compliance standards required in the healthcare sector. The group's capabilities extend across the full marketing spectrum, including brand strategy, creative development, media planning and buying, performance marketing, customer relationship management (CRM), and marketing analytics. By combining Walgreens' trusted brand reputation with sophisticated marketing technology and data-driven insights, the Advertising Group delivers measurable results for both internal stakeholders and external advertising partners, contributing significantly to the overall revenue and strategic objectives of Walgreens Boots Alliance.