Walgreens Advertising Group

Walgreens Advertising Group operates as the specialized in-house advertising and marketing division of Walgreens Boots Alliance, one of the world's largest pharmacy-led health and wellbeing enterprises. The group functions as a comprehensive marketing solutions provider, leveraging Walgreens' extensive retail network, trusted healthcare brand, and rich first-party data from millions of loyalty program members and prescription customers. Through advanced analytics and audience segmentation capabilities, the division creates integrated marketing strategies spanning traditional media, digital channels, retail media networks, and in-store promotional campaigns designed to drive customer engagement and sales across Walgreens' vast retail footprint. Positioned at the intersection of healthcare, retail, and digital advertising, Walgreens Advertising Group capitalizes on the rapidly growing retail media sector by offering unique access to health-conscious consumer audiences. The division serves both internal stakeholders and external advertising partners, including consumer packaged goods (CPG) brands, pharmaceutical companies, and health and wellness advertisers. By delivering targeted campaigns that reach consumers at critical decision-making moments while maintaining strict healthcare privacy and compliance standards, the group has established itself as a significant revenue contributor to Walgreens Boots Alliance's overall strategic objectives. The Advertising Group's comprehensive capabilities encompass the full marketing spectrum, including brand strategy, creative development, media planning and buying, performance marketing, customer relationship management (CRM), and marketing analytics. Through proprietary platforms, sophisticated marketing technology, and data-driven insights combined with Walgreens' established brand reputation, the division delivers measurable results and personalized marketing experiences that bridge the gap between healthcare expertise and modern advertising innovation.