Category
Email Marketing
Email marketing platforms enable businesses to create, send, and analyze email campaigns at scale. Small businesses, mid-market companies, and enterprises use these tools to build customer relationships, nurture leads, and drive conversions through targeted email communications. The category encompasses both standalone email marketing solutions and integrated platforms within broader marketing automation suites. Core functionality includes campaign design and templating, audience segmentation, personalization, scheduling, deliverability management, and performance analytics. Some platforms focus on transactional email infrastructure for developers, while others emphasize ease of use for non-technical marketers managing subscriber lists and campaign workflows.
Companies
82
Tier distribution
82 Email Marketing companies tracked by ATDb — 8 leaders, 0 recent deals.
Recent deals in Email Marketing
- Infobip acquires SocketLabsAcquisition2026-07-09
- IBM acquires Silverpop for $275MAcquisition$275M2014-06-30
- Oracle acquires Responsys for $1.5BAcquisition$1.5B2014-02-07
- Salesforce acquires ExactTarget for $2.5BAcquisition$2.5B2013-07-12
- ValueClick IPOIPO2000-03-30
Most acquisitive in Email Marketing
Constant Contact
Email Marketing / Digital Marketing Automation
Constant Contact is a digital marketing and automation platform serving small businesses and nonprofits globally.
ExactTarget
RebrandedMarketing Automation / Email Marketing
ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputation on robust and innovative email marketing solutions.
HubSpot Email Marketing
Email Marketing & Marketing Automation
HubSpot Email Marketing is a component of HubSpot's Marketing Hub that enables businesses to design and send professional emails through a drag-and-drop editor, automate email delivery, personalize content, and segment audiences.
Mailchimp
Email Marketing & Marketing Automation
Mailchimp is an email service provider built to help businesses with email and online marketing, having grown since its founding in 2001 into one of the top email newsletter services available.
Pardot
RebrandedB2B Marketing Automation
Pardot, now rebranded as Marketing Cloud Account Engagement, was a B2B marketing automation platform and a go-to choice for Salesforce customers.
Salesforce Email Studio
Email Marketing Technology
Salesforce Email Studio is a component of Salesforce Marketing Cloud designed to help marketers create, send, and manage email campaigns.
SendGrid
AcquiredEmail Delivery & Marketing Technology
SendGrid is a cloud-based email marketing and transactional email platform, now operating as part of Twilio, that helps businesses and developers send, receive, and manage emails at scale.
Yotpo
eCommerce Marketing / Customer Content & Retention
Yotpo is an ecommerce retention marketing platform offering solutions across reviews and user-generated content, loyalty and referrals, and AI-driven product visibility.
Acoustic
Marketing Technology / Marketing Automation / Customer Experience
Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...
Acoustic Campaign
Marketing Automation & Email Marketing
Enterprise marketing cloud platform offering email marketing, marketing automation, and customer journey orchestration capabilities.
Act-On
AcquiredMarketing Automation
Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campaign analytics.
Adestra
AcquiredEmail Marketing Automation
Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before being acquired by Upland Software in 2016.
Attentive
Attentive is a leading personalized mobile messaging platform that helps brands acquire, engage, and retain customers through SMS and email marketing. It provides tools for businesses to create targeted campaigns, automate customer journeys, and drive revenue.
Autopilot
AcquiredMarketing Automation
Autopilot was a visual marketing automation platform that helped businesses create personalized customer journeys through an intuitive drag-and-drop interface before being acquired by Ortto.
ConvertKit
Marketing Technology / Email Marketing Software
ConvertKit is a specialized marketing infrastructure platform designed primarily for content creators, bloggers, podcasters, and online entrepreneurs. The company provides a comprehensive suite of email marketing and audience engagement tools that enable creators to build, manage, and monetize their subscriber base effectively. ConvertKit distinguishes itself through its creator-first approach, offering intuitive automation workflows, landing page builders, and subscriber management capabilit...
Curata
AcquiredContent Marketing Technology
Curata was a content marketing platform that used AI and machine learning to help marketers discover, curate, and distribute relevant content at scale.
Customers.ai
Marketing Automation / Visitor Identification / Identity Resolution
Customers.ai is a B2C sales outreach automation and visitor identification platform, formerly known as MobileMonkey. After Facebook Messenger policy changes disrupted MobileMonkey's original chatbot-marketing model, founder Larry Kim pivoted the company in 2022 to focus on website-visitor identification with a proprietary LLM trained on the legacy install base.
Benchmark Email
Email Marketing / Marketing Automation
Benchmark Email is a comprehensive email marketing service provider offering tools for businesses to create, send, and track email campaigns. It provides features like marketing automation, landing page builders, and surveys, aiming to help users engage their audience and drive growth.
Boomtrain
AcquiredMarketing Technology / Personalization
Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across email, web, and mobile channels.
Campaign Monitor
Email Marketing & Marketing Automation
Campaign Monitor is an email marketing platform offering intuitive drag-and-drop tools, automation, and analytics to help businesses create and send professional campaigns at scale.
Campaigner
Email Marketing & Marketing Automation
Email marketing automation platform providing advanced segmentation, personalization, and workflow capabilities for businesses of all sizes.
Delivra
Marketing Technology (MarTech) - Email Marketing Automation
Delivra is an email marketing automation platform strategically positioned to serve the mid-market segment, bridging the gap between basic email marketing tools and complex enterprise marketing clouds. The company addresses a critical market need for growing organizations that have outgrown entry-level solutions like Mailchimp or Constant Contact but are not yet ready for the operational complexity, technical demands, and substantial investment required by enterprise platforms such as Salesfo...
Dotdigital
Marketing Automation and Customer Engagement
Dotdigital is a marketing automation and customer engagement platform that enables businesses to create, orchestrate, and optimize cross-channel marketing campaigns. The company provides a comprehensive suite of tools designed to help marketers deliver personalized customer experiences across email, SMS, social media, push notifications, and other digital channels. With a focus on data-driven marketing, Dotdigital combines customer data management, segmentation capabilities, and AI-powered in...
Drip
Marketing Automation / Email Marketing
Drip is an email marketing automation and CRM platform designed specifically for ecommerce businesses to drive customer engagement and revenue growth.
Elastic Email
Email Service Provider (ESP) / Marketing Technology
Elastic Email is a cloud-based email delivery and marketing automation platform that serves as a comprehensive solution for businesses requiring both transactional email infrastructure and marketing campaign capabilities. Founded as an alternative to premium email service providers, the company has positioned itself as a cost-effective yet powerful option for organizations of all sizes, from startups to enterprises. The platform combines SMTP relay services, RESTful API integration, and a ful...
EmailOctopus
Email Marketing
EmailOctopus is an email marketing service designed to help businesses and creators send newsletters, marketing campaigns, and automated emails. It offers an intuitive platform with features like drag-and-drop email builders, automation, and analytics, often highlighted for its affordability and ease of use.
Amazon SES
Email Service Provider / Marketing Technology
Amazon SES (Simple Email Service) is a cloud-based email sending service that enables businesses to send transactional, marketing, and bulk email communications at scale.
Aweber
Email Marketing & Marketing Automation
Aweber is an email marketing and automation platform that helps businesses of all sizes grow their email lists and engage with their subscribers.
Mailgun
Email Service Provider / MarTech
Email service provider offering developer-focused email API and deliverability solutions for transactional and marketing emails.
Mandrill
Marketing Technology / Email Service Provider
Transactional email delivery service for sending personalized, one-to-one emails through a powerful API and SMTP integration.
Postmark
AcquiredEmail Infrastructure/Transactional Email
Postmark is a transactional email service provider focused on reliable delivery of application emails with detailed analytics and deliverability tools.
Responsys
AcquiredMarketing Automation / MarTech
Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.
Sendinblue
Marketing Automation & Email Marketing
Sendinblue is a leading marketing automation and email marketing platform that helps businesses of all sizes grow their customer base and drive sales.
Zoho Campaigns
Email Marketing & Marketing Automation
Email marketing automation platform from Zoho Corporation that enables businesses to create, send, and track email campaigns with integrated CRM capabilities.
Alliance Data Systems
RebrandedLoyalty & Data-Driven Marketing / Financial Services
Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.
Silverpop
AcquiredEmail Marketing and Marketing Automation
Silverpop was a cloud-based digital marketing platform specializing in email marketing and marketing automation, acquired by IBM in 2014 and integrated into IBM Marketing Cloud.