Mailpoet

MailPoet holds a strong position as one of the leading email marketing solutions specifically built for WordPress, competing in the niche intersection of email marketing and WordPress ecosystem. As part of Automattic's portfolio, it benefits from deep WordPress integration and credibility within the community.

MailPoet is a specialized email marketing solution designed exclusively for WordPress users, enabling website owners to create, send, and manage email newsletters directly from their WordPress dashboard. Founded in 2011, the company has established itself as a leading WordPress plugin provider, offering a seamless integration that eliminates the need for external email marketing platforms. The plugin combines ease of use with powerful features, allowing users to build subscriber lists, design responsive emails using drag-and-drop editors, and automate email campaigns without leaving their WordPress environment. MailPoet serves a diverse customer base ranging from bloggers and small businesses to larger WordPress-powered websites, with over 600,000 active installations. The company operates on a freemium model, offering a free version for sites with up to 1,000 subscribers while providing premium plans with advanced features and higher sending limits. In 2019, MailPoet was acquired by Automattic, the company behind WordPress.com, WooCommerce, and other WordPress ecosystem products, which has strengthened its position within the WordPress community and enhanced its development resources.