Mailpoet

Leading WordPress-native email marketing plugin, deeply integrated with WooCommerce and backed by Automattic

MailPoet, now part of Automattic (the company behind WordPress.com and WooCommerce), is a WordPress-native email marketing solution that enables website owners and online store operators to manage their entire email marketing workflow without leaving the WordPress dashboard. Founded in France, MailPoet was acquired by WooCommerce (an Automattic subsidiary) in 2020, marking a significant milestone in its growth and integration into the broader WordPress ecosystem. The plugin supports newsletter creation, automated email sequences, subscriber list management, and transactional emails, all within a familiar WordPress interface. MailPoet's core strength lies in its deep WordPress integration, making it particularly appealing to WooCommerce store owners who want to send abandoned cart emails, post-purchase follow-ups, and product announcements without relying on third-party platforms. The plugin offers both a self-hosted sending option and a managed sending service, giving users flexibility in how they deliver email at scale. Its drag-and-drop email builder, pre-built templates, and automation workflows make it accessible to non-technical users while still offering enough depth for more sophisticated marketers. Within the AdTech and MarTech ecosystem, MailPoet occupies a focused niche as the leading email marketing plugin purpose-built for WordPress and WooCommerce. It competes with broader email marketing platforms such as Mailchimp, Klaviyo, and ActiveCampaign, differentiating itself through its native WordPress experience, lower cost of entry, and tight WooCommerce data integration. Since its acquisition by Automattic, MailPoet has benefited from expanded resources and deeper platform-level integrations, reinforcing its position as the go-to email marketing solution for the WordPress community.