Mailpoet

Leading WordPress-native email marketing plugin, now part of the Automattic/WooCommerce ecosystem

MailPoet is an email marketing solution built specifically for WordPress, allowing website owners and businesses to manage their entire email marketing workflow without leaving their WordPress admin panel. Founded in 2011, the plugin offers newsletter creation, subscriber management, automated email sequences, and detailed analytics — all tightly integrated with WordPress and WooCommerce. It became one of the most popular email marketing plugins in the WordPress ecosystem, boasting millions of active installations. MailPoet was acquired by WooCommerce (a subsidiary of Automattic) in 2022, marking a significant milestone that deepened its integration with the broader WordPress and WooCommerce ecosystem. Under Automattic's ownership, MailPoet continues to operate as a distinct product and brand, with a particular focus on eCommerce email automation for WooCommerce store owners. The acquisition allowed MailPoet to leverage Automattic's infrastructure and resources while maintaining its dedicated user base. In the competitive email marketing landscape, MailPoet differentiates itself through its deep WordPress-native experience, eliminating the need for third-party email service integrations for many users. Its value is especially pronounced for WooCommerce merchants who benefit from pre-built automations like abandoned cart recovery, post-purchase follow-ups, and customer win-back campaigns. MailPoet competes with both standalone email platforms like Mailchimp and Klaviyo, as well as other WordPress-focused email plugins.