Skip to content
Brief
SendGrid was acquired by Twilio (Jan 2019)— see Twilio for current status. See the full lineage →
SendGrid

SendGrid

Email Marketing & Delivery Infrastructuresendgrid.com

SendGrid provides reliable, scalable email delivery infrastructure with industry-leading deliverability rates, enabling developers and marketers to send transactional and marketing emails with confidence at any scale.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2009
HQ
Denver, Colorado, United States
Parent
Connections
40

At a glance

Employees
1001-5000
Funding
$81.9M
Revenue
$150M-$200M (pre-acquisition)
Stock
NYSE:SEND
31integrations7competitors1corporate family1acquisitions

About

One of the leading cloud email delivery platforms globally, operating as a key product line within Twilio's customer engagement suite

SendGrid is a leading cloud-based email delivery and communication platform that provides businesses and developers with reliable infrastructure for sending transactional and marketing emails. Founded in 2009 and headquartered in Denver, Colorado, SendGrid built its reputation on deliverability, scalability, and developer-friendly APIs that allow companies to integrate email functionality directly into their applications. The platform handles billions of emails per month for customers ranging from startups to Fortune 500 enterprises. SendGrid's product suite includes a powerful Email API for transactional messaging, a Marketing Campaigns tool for bulk email sends, and robust analytics and reporting features. The company differentiated itself through its focus on email deliverability — maintaining strong sender reputations, managing ISP relationships, and providing tools to help customers avoid spam filters. Its developer-first approach, comprehensive documentation, and generous free tier helped it build a massive user base across the tech industry. In 2019, Twilio acquired SendGrid for approximately $3 billion in an all-stock deal, combining SendGrid's email capabilities with Twilio's broader communications platform. SendGrid continues to operate as a distinct brand and product line within Twilio, serving as a core component of Twilio's customer engagement platform. The acquisition positioned Twilio as a comprehensive multi-channel communications provider, with SendGrid powering the email channel alongside Twilio's SMS, voice, and other messaging capabilities.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Email API

    RESTful API and SMTP relay for sending transactional emails programmatically at scale

  • Marketing Campaigns

    Email marketing platform for designing, sending, and analyzing bulk marketing email campaigns

  • Email Validation API

    Real-time email address validation to reduce bounces and improve list quality

  • Deliverability Insights

    Analytics and reporting tools to monitor email performance, open rates, click rates, and deliverability metrics

  • Dynamic Templates

    Drag-and-drop and HTML email template builder with dynamic content personalization

  • Dedicated IP Addresses

    Dedicated sending IPs for high-volume senders to maintain sender reputation

Key features

High-volume transactional email deliveryDeveloper-friendly RESTful API and SMTP integrationAdvanced deliverability tools and ISP relationship managementReal-time analytics and email performance dashboardsDynamic email templating with personalizationEmail list management and segmentationBounce and spam complaint handlingWebhook event notificationsIP warming toolsA/B testing for marketing emails

Use cases

Transactional email delivery (receipts, password resets, notifications)Marketing email campaigns and newslettersUser onboarding email sequencesE-commerce order and shipping confirmationsSaaS product notifications and alertsAccount verification and two-factor authentication emailsRe-engagement and lifecycle marketing campaigns

Customer segments

Software developers and engineering teamsSaaS companiesE-commerce businessesDigital marketing teamsStartups and scale-upsEnterprise technology companiesDigital agencies

Tech & specs

Technology stack

RESTful APISMTP relayCloud infrastructure (AWS)Python, Ruby, PHP, Java, C#, Go, Node.js SDKsWebhooksOAuth 2.0 authentication

Security & compliance

SOC 2 Type IIGDPRCCPACAN-SPAMTLS encryptionDKIM/SPF/DMARC support

Deployment

Cloud

API

Yes

Corporate history
  1. 2009 · Founded
  2. 2019Acquired by Twilio4 sources
    Still operating as part of Twilio
See alternatives to SendGrid See integrations with SendGrid (31)

Explore further

3 views