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Brief
SendGrid was acquired by Twilio (Jan 2019)— see Twilio for current status. See the full lineage →
SendGrid

SendGrid

Email Delivery & Marketing Technologysendgrid.com

SendGrid provides highly reliable, scalable email delivery infrastructure with developer-friendly APIs and enterprise-grade deliverability, enabling businesses to reach customers' inboxes consistently at any volume.

Last updated Aug 27, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026

Founded
2009
HQ
Denver, Colorado, United States
Parent
Connections
43

At a glance

Employees
1001-5000
Funding
$81.9M
Revenue
$100M–$200M (pre-acquisition estimate)
Stock
NYSE:SEND
34integrations7competitors1corporate family1acquisitions

About

One of the largest and most established cloud email delivery platforms globally, now integrated into Twilio's communications ecosystem

SendGrid, now part of Twilio following its acquisition in 2019, is a cloud-based email delivery platform founded in 2009 and headquartered in Denver, Colorado. The company provides reliable, scalable email infrastructure that enables developers and businesses to send transactional and marketing emails at massive scale, handling billions of emails per month for customers ranging from startups to Fortune 500 enterprises. Its developer-first approach, robust API, and high deliverability rates have made it one of the most trusted names in email delivery. SendGrid's platform encompasses two core pillars: Email API for transactional messaging (receipts, password resets, notifications) and Email Marketing Campaigns for bulk promotional sends. The company built its reputation on deliverability infrastructure, including IP reputation management, domain authentication, and real-time analytics that give senders visibility into open rates, click-through rates, and bounce data. Its cloud-native architecture allows customers to integrate email capabilities quickly without managing their own mail transfer agents or IP warming processes. Within the Twilio ecosystem, SendGrid complements Twilio's broader communications platform, enabling customers to orchestrate multi-channel customer engagement across email, SMS, voice, and more from a unified platform. SendGrid competes with Mailgun, Amazon SES, Postmark, and Mailchimp in the email delivery and marketing space. Its combination of developer-friendly APIs, enterprise-grade deliverability, and marketing tools positions it as a comprehensive solution for organizations that treat email as a critical business communication channel.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Email API

    RESTful API for sending transactional emails such as receipts, password resets, and notifications at scale

  • Email Marketing Campaigns

    Drag-and-drop and HTML email campaign builder for bulk promotional and lifecycle marketing sends

  • Marketing Automation

    Automated email workflows triggered by user behavior or time-based conditions

  • Deliverability Insights

    Real-time analytics and reporting on email performance including open rates, clicks, bounces, and spam reports

  • Dedicated IP Addresses

    Dedicated sending IPs with IP warming support for high-volume senders needing maximum deliverability control

  • Email Validation API

    Real-time email address validation to reduce bounce rates and protect sender reputation

Key features

High-volume transactional email delivery via REST APISMTP relay supportDomain authentication (DKIM, SPF, DMARC)Real-time email analytics and event webhooksIP reputation management and dedicated IPsDrag-and-drop email template editorContact list management and segmentationUnsubscribe group managementA/B testing for email campaignsSuppression management

Use cases

Transactional email delivery (order confirmations, receipts, shipping notifications)Password reset and account verification emailsPromotional and newsletter email campaignsUser onboarding and lifecycle email automationSaaS product notification emailsE-commerce marketing and abandoned cart emailsEvent-triggered behavioral email campaigns

Customer segments

Software developers and engineering teamsSaaS companiesE-commerce businessesDigital marketing teamsEnterprise IT and communications teamsStartups and growth-stage companies

Tech & specs

Technology stack

RESTful APISMTPWebhooksCloud infrastructure (multi-region)DKIM/SPF/DMARC authenticationSDKs for Python, Node.js, Ruby, PHP, Java, Go, C#

Security & compliance

SOC 2 Type IIGDPRCCPACAN-SPAMCASLTLS encryption

Deployment

Cloud

API

Yes

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