MoEngage

A leading insights-led customer engagement platform with strong traction in Asia-Pacific and emerging markets, competing in the enterprise CEP space against Braze and CleverTap.

MoEngage is a full-stack customer engagement and marketing automation platform founded in 2014, designed to help consumer brands understand user behavior and orchestrate personalized campaigns at scale. The platform combines AI-powered analytics, customer segmentation, and multi-channel campaign orchestration to enable marketers to engage users across push notifications, email, SMS, in-app messaging, web push, and social channels. MoEngage serves over 1,200 brands globally, with a strong presence in Asia-Pacific, the Middle East, and increasingly in North America and Europe. The platform's core differentiator is its 'insights-led' approach, which integrates behavioral analytics directly into the campaign workflow, allowing marketers to act on data without switching between tools. Features like Sherpa (its AI engine), predictive segmentation, and journey orchestration enable brands to reduce churn, improve retention, and increase lifetime value. MoEngage is particularly popular among mobile-first businesses in sectors like fintech, e-commerce, media, and travel. In the competitive customer engagement platform (CEP) market, MoEngage competes with players like Braze, CleverTap, and Iterable. It has carved out a strong position in emerging markets while expanding its enterprise footprint globally. The company has raised significant venture funding and is recognized by Gartner and Forrester as a notable vendor in the multichannel marketing hub and customer engagement space.