MoEngage
MoEngage enables consumer brands to deliver personalized, omnichannel customer experiences through AI-powered insights, advanced segmentation, and cross-channel campaign orchestration that drives retention, engagement, and customer lifetime value.
Last updated May 11, 2026 by jonholm
- Industry
- Customer Engagement Platform / Marketing Automation
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $180M
- Revenue Range
- $50M-$100M
- API Available
- Yes
Market Position
Leading customer engagement platform with strong presence in Asia-Pacific and growing global footprint, particularly focused on mobile-first consumer brands
Overview
MoEngage is an insights-led customer engagement platform founded in 2014 that helps consumer brands deliver personalized, omnichannel experiences to their customers. The platform combines customer analytics, AI-powered segmentation, and cross-channel orchestration to enable businesses to understand user behavior and execute targeted campaigns across mobile, web, email, SMS, push notifications, and other channels. MoEngage serves primarily B2C companies in sectors like e-commerce, retail, financial services, media, travel, and hospitality. In the MarTech and customer engagement ecosystem, MoEngage positions itself as a comprehensive platform that bridges the gap between analytics and activation. The company has raised significant venture funding and expanded globally with offices across North America, Europe, Asia, and the Middle East. MoEngage competes in the customer engagement and marketing automation space, differentiating itself through its focus on mobile-first engagement, AI-driven personalization capabilities, and its strength in emerging markets, particularly in Asia-Pacific regions.
Products & Features
Customer Analytics
Real-time analytics and insights into customer behavior, product usage, and engagement patterns
Segmentation Engine
AI-powered customer segmentation based on behavior, demographics, and predictive attributes
Campaign Orchestration
Cross-channel campaign management and automation across email, push, SMS, in-app, web, and social
Personalization
Dynamic content personalization and product recommendations powered by machine learning
Customer Journey Orchestration
Visual workflow builder for creating automated, multi-step customer journeys
AI-Powered Optimization
Sherpa AI for send-time optimization, channel selection, and content recommendations
Web Personalization
On-site personalization and recommendations for web experiences
Transactional Alerts
Automated transactional messaging across channels
Key Features
Omnichannel campaign orchestrationAI-powered customer segmentationReal-time behavioral analyticsPredictive customer insightsDynamic content personalizationA/B and multivariate testingCustomer journey mapping and automationSend-time optimizationCross-channel attributionProduct recommendations engineRFM analysisCohort analysis
Use Cases
E-commerce cart abandonment and recovery campaignsMobile app user onboarding and activationCustomer retention and churn preventionPersonalized product recommendationsRe-engagement of dormant usersLoyalty program engagementTransactional messaging and notificationsCross-sell and upsell campaignsEvent-triggered messagingSeasonal and promotional campaigns
Customer Segments
E-commerce and retailFinancial services and fintechMedia and entertainmentTravel and hospitalityFood delivery and quick commerceGamingEdTechHealthcare and wellnessTelecommunications
Connections