MoEngage

Leading customer engagement platform with strong presence in Asia-Pacific and growing global footprint, particularly focused on mobile-first consumer brands

MoEngage is an insights-led customer engagement platform founded in 2014 that helps consumer brands deliver personalized, omnichannel experiences to their customers. The platform combines customer analytics, AI-powered segmentation, and cross-channel orchestration to enable businesses to understand user behavior and execute targeted campaigns across mobile, web, email, SMS, push notifications, and other channels. MoEngage serves primarily B2C companies in sectors like e-commerce, retail, financial services, media, travel, and hospitality. In the MarTech and customer engagement ecosystem, MoEngage positions itself as a comprehensive platform that bridges the gap between analytics and activation. The company has raised significant venture funding and expanded globally with offices across North America, Europe, Asia, and the Middle East. MoEngage competes in the customer engagement and marketing automation space, differentiating itself through its focus on mobile-first engagement, AI-driven personalization capabilities, and its strength in emerging markets, particularly in Asia-Pacific regions.