Appier
B · Infrastructure & DataAppier enables enterprises to leverage AI and machine learning to turn customer data into actionable insights, driving personalized engagement and improved marketing ROI across all digital touchpoints.
Last updated Feb 8, 2026
- Industry
- AI-Powered Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $162M
- Revenue Range
- $100M-$200M
- Stock Symbol
- 4180.T
- API Available
- Yes
Market Position
Leading AI marketing technology provider in Asia-Pacific with expanding global presence
Overview
Appier is a publicly-traded artificial intelligence company founded in 2012 that specializes in AI-powered marketing and customer engagement solutions. The company provides a suite of SaaS products designed to help enterprises optimize their digital marketing efforts through predictive analytics, programmatic advertising, and customer data intelligence. Appier's platform enables businesses to unify customer data across multiple touchpoints, predict customer behavior, and execute personalized marketing campaigns at scale. As a prominent player in the AI-driven marketing technology space, Appier serves over 1,700 customers globally across various industries including e-commerce, finance, telecommunications, and gaming. The company went public on the Tokyo Stock Exchange in 2021, marking a significant milestone as one of the few Asian AI companies to achieve a public listing. Appier's technology stack leverages deep learning and machine learning algorithms to deliver solutions for user acquisition, retention, and conversion optimization across web, mobile, and other digital channels.
Products & Features
AIXON
AI-powered customer data platform that unifies and analyzes customer data from multiple sources to create comprehensive customer profiles and enable data-driven decision making
AIQUA
Customer engagement platform that uses AI to predict customer behavior and automate personalized communications across multiple channels including web, mobile, and email
AIRIS
Programmatic advertising platform that leverages AI for audience targeting, bid optimization, and campaign performance improvement across display, video, and mobile advertising
AiDeal
Conversion optimization solution that uses AI to identify high-intent users and deliver personalized incentives to drive conversions
BotBonnie
Conversational AI platform for creating chatbots and automated customer service solutions across messaging platforms
Key Features
Cross-device user identification and trackingPredictive customer behavior modelingReal-time personalization engineAutomated campaign optimizationMulti-channel customer engagementDeep learning-based audience segmentationProgrammatic media buyingCustomer lifetime value predictionChurn prediction and preventionPrivacy-compliant data processing
Use Cases
E-commerce personalization and recommendationMobile app user acquisition and retentionProgrammatic advertising campaign optimizationCustomer churn prediction and preventionCross-channel marketing automationAudience segmentation and targetingCustomer lifetime value optimizationReal-time behavioral targetingOmnichannel customer engagementMarketing attribution and analytics
Customer Segments
E-commerce and RetailGaming and EntertainmentFinancial ServicesTelecommunicationsTravel and HospitalityMedia and PublishingConsumer Brands