Leading AI marketing technology provider in Asia-Pacific with expanding global presence
Appier is a publicly-traded artificial intelligence company founded in 2012 that specializes in AI-powered marketing and customer engagement solutions. The company provides a suite of SaaS products designed to help enterprises optimize their digital marketing efforts through predictive analytics, programmatic advertising, and customer data intelligence. Appier's platform enables businesses to unify customer data across multiple touchpoints, predict customer behavior, and execute personalized marketing campaigns at scale.
As a prominent player in the AI-driven marketing technology space, Appier serves over 1,700 customers globally across various industries including e-commerce, finance, telecommunications, and gaming. The company went public on the Tokyo Stock Exchange in 2021, marking a significant milestone as one of the few Asian AI companies to achieve a public listing. Appier's technology stack leverages deep learning and machine learning algorithms to deliver solutions for user acquisition, retention, and conversion optimization across web, mobile, and other digital channels.
Cross-device user identification and trackingPredictive customer behavior modelingReal-time personalization engineAutomated campaign optimizationMulti-channel customer engagementDeep learning-based audience segmentationProgrammatic media buyingCustomer lifetime value predictionChurn prediction and preventionPrivacy-compliant data processing
E-commerce personalization and recommendationMobile app user acquisition and retentionProgrammatic advertising campaign optimizationCustomer churn prediction and preventionCross-channel marketing automationAudience segmentation and targetingCustomer lifetime value optimizationReal-time behavioral targetingOmnichannel customer engagementMarketing attribution and analytics
E-commerce and RetailGaming and EntertainmentFinancial ServicesTelecommunicationsTravel and HospitalityMedia and PublishingConsumer Brands
