AI-powered omnichannel marketing automation that enables B2C brands to deliver personalized customer experiences at scale through predictive analytics and intelligent customer engagement.
Last updated Feb 8, 2026
- Industry
- Marketing Automation & Customer Engagement
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 501-1000
- Funding
- $50M
- Revenue Range
- $10M-$50M
- Parent Company
- SAP
- API Available
- Yes
Market Position
Leader in omnichannel marketing automation for retail and e-commerce, now part of SAP Customer Experience portfolio
Overview
Emarsys is a customer engagement platform that specializes in omnichannel marketing automation and personalization for B2C companies. Founded in 2000, the company provides AI-powered marketing solutions that enable businesses to deliver personalized customer experiences across email, mobile, social, and web channels. While often categorized in the broader marketing technology space, Emarsys sits at the intersection of MarTech and AdTech, focusing on customer data activation and personalized campaign orchestration. In 2020, Emarsys was acquired by SAP, becoming part of SAP Customer Experience solutions. The platform serves primarily mid-market to enterprise retailers and e-commerce businesses, offering predictive analytics, customer intelligence, and automated marketing capabilities. Emarsys is recognized as a leader in the marketing automation space, particularly for its AI-driven personalization engine and its focus on the retail, e-commerce, and travel industries. The acquisition by SAP strengthened its position in the enterprise market and expanded its integration capabilities with SAP's broader business application suite.
Products & Features
Marketing Automation
Omnichannel campaign orchestration and automation across email, mobile, web, and social channels
AI-Powered Personalization
Predictive analytics and machine learning for personalized product recommendations and content
Customer Data Platform
Unified customer data management and segmentation capabilities
Email Marketing
Advanced email campaign creation, testing, and optimization tools
Mobile Engagement
Mobile app messaging, push notifications, and SMS marketing
Web Personalization
Real-time website personalization and behavioral targeting
Loyalty Programs
Customer loyalty and retention program management
Key Features
AI-driven predictive analyticsOmnichannel campaign orchestrationReal-time personalization engineCustomer lifecycle automationAdvanced segmentationA/B and multivariate testingProduct recommendationsBehavioral triggersCustomer intelligence dashboardMobile wallet integration
Use Cases
E-commerce personalization and product recommendationsAbandoned cart recovery campaignsCustomer lifecycle marketing automationCross-channel loyalty programsBehavioral trigger campaignsPost-purchase engagement and retentionCustomer win-back campaignsSeasonal and promotional campaign orchestrationCustomer segmentation and targetingOmnichannel customer journey optimization
Customer Segments
E-commerce retailersFashion and apparel brandsTravel and hospitalityConsumer electronicsSporting goods retailersLuxury brandsMulti-brand retailersDirect-to-consumer brands