Emarsys

Leading omnichannel customer engagement platform within SAP's Customer Experience suite, focused on B2C enterprises

Emarsys is a customer engagement platform that provides AI-powered marketing automation and personalization solutions for B2C companies. The platform enables businesses to deliver personalized, omnichannel customer experiences across email, mobile, web, SMS, and social channels through predictive analytics and machine learning. Founded in Vienna, Austria, Emarsys built a strong presence in the marketing technology space serving retail, e-commerce, and travel industries. In 2020, Emarsys was acquired by SAP and integrated into SAP's Customer Experience portfolio as SAP Emarsys Customer Engagement. The platform continues to operate as a distinct product within SAP's ecosystem, maintaining its brand identity while benefiting from SAP's enterprise resources and customer base. Today, Emarsys serves thousands of customers globally, including major brands in retail, e-commerce, and hospitality sectors. As part of SAP, Emarsys continues to focus on delivering AI-driven personalization, customer lifecycle management, and omnichannel orchestration capabilities. The platform emphasizes its ability to unify customer data, predict customer behavior, and automate personalized interactions at scale, positioning itself as a comprehensive solution for enterprise-level customer engagement and retention.