Emarsys

A leading B2C marketing automation platform within SAP's Customer Experience portfolio, competing with Salesforce Marketing Cloud and Adobe Campaign

Emarsys, now part of SAP following its acquisition in 2020, is a leading omnichannel customer engagement platform purpose-built for B2C marketers. The platform enables brands to deliver highly personalized, data-driven marketing experiences across email, mobile push, SMS, social, and web channels — all from a unified interface. With AI-powered segmentation, predictive analytics, and pre-built automation tactics, Emarsys helps marketers move quickly without relying heavily on technical teams. Founded in 2000 and headquartered in Vienna, Austria, Emarsys built a strong global footprint serving retail, e-commerce, travel, and media brands before its acquisition by SAP. The platform is particularly recognized for its industry-specific solutions and its ability to unify customer data to drive lifecycle marketing at scale. Its integration into the SAP Customer Experience portfolio has expanded its reach into SAP's vast enterprise ecosystem, giving it access to deeper ERP and commerce data. Within the AdTech and MarTech landscape, Emarsys competes with platforms such as Salesforce Marketing Cloud, Adobe Campaign, Braze, and Klaviyo. Its key differentiators include pre-built omnichannel tactics tailored to specific verticals, a marketer-friendly interface that reduces time-to-value, and robust AI-driven personalization capabilities. As part of SAP, Emarsys continues to operate as a distinct brand and product, serving thousands of brands globally and processing billions of customer interactions.