Unified customer data platform purpose-built for e-commerce that combines CDP capabilities with native marketing automation to enable personalized, data-driven customer experiences across all channels.
Last updated Feb 8, 2026
E-commerce-focused CDP provider acquired by Optimizely to strengthen its data and personalization offerings
Zaius (now operating as Optimizely Data Platform following its acquisition) was a customer data platform (CDP) and marketing automation solution specifically designed for B2C e-commerce companies. The platform unified customer data from multiple touchpoints including website interactions, email engagement, mobile apps, and purchase transactions to create comprehensive customer profiles. Zaius differentiated itself by combining CDP capabilities with built-in marketing automation tools, enabling e-commerce brands to execute sophisticated segmentation, personalization, and multi-channel campaign orchestration without requiring multiple disparate systems. The company positioned itself as an e-commerce-native solution that understood the unique data challenges and marketing needs of online retailers. By providing pre-built integrations with major e-commerce platforms like Shopify, Magento, and BigCommerce, along with email service providers and advertising platforms, Zaius reduced implementation complexity for mid-market and enterprise e-commerce brands. Following its acquisition by Optimizely in 2020, Zaius technology was integrated into Optimizely's broader digital experience platform, enhancing Optimizely's data management and personalization capabilities for e-commerce customers.
Unified customer data infrastructure that consolidates data from e-commerce platforms, email, mobile apps, and other touchpoints into single customer profiles
Built-in campaign orchestration and automation tools for email, SMS, and other channels with e-commerce-specific workflows
Advanced customer segmentation based on behavioral, transactional, and demographic data for targeted marketing
Machine learning-powered insights for customer lifetime value, churn prediction, and product recommendations