Zaius

E-commerce-focused CDP provider acquired by Optimizely to strengthen its data and personalization offerings

Zaius (now operating as Optimizely Data Platform following its acquisition) was a customer data platform (CDP) and marketing automation solution specifically designed for B2C e-commerce companies. The platform unified customer data from multiple touchpoints including website interactions, email engagement, mobile apps, and purchase transactions to create comprehensive customer profiles. Zaius differentiated itself by combining CDP capabilities with built-in marketing automation tools, enabling e-commerce brands to execute sophisticated segmentation, personalization, and multi-channel campaign orchestration without requiring multiple disparate systems. The company positioned itself as an e-commerce-native solution that understood the unique data challenges and marketing needs of online retailers. By providing pre-built integrations with major e-commerce platforms like Shopify, Magento, and BigCommerce, along with email service providers and advertising platforms, Zaius reduced implementation complexity for mid-market and enterprise e-commerce brands. Following its acquisition by Optimizely in 2020, Zaius technology was integrated into Optimizely's broader digital experience platform, enhancing Optimizely's data management and personalization capabilities for e-commerce customers.