Zaius

Acquired

Boston, Massachusetts, United States · Founded 2012

51-200 employees · ~$50M

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — acquired by Optimizely in 2021.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformE-commerce MarketingMarketing AutomationCustomer Engagement

Pioneer of the 'B2C CRM' category, serving DTC and e-commerce brands with unified customer data and cross-channel marketing automation

Ownership

Parent: Optimizely