Drip

Specialized ecommerce marketing automation platform competing in the mid-tier market segment

Drip is a marketing automation and email marketing platform specifically designed for ecommerce businesses. Founded in 2013 and acquired by Leadpages in 2016, Drip positions itself as an ECRM (Ecommerce CRM) that helps online retailers build personalized customer experiences through sophisticated email and SMS marketing campaigns. The platform emphasizes deep ecommerce integrations, behavioral tracking, and revenue attribution to help businesses grow customer lifetime value. Drip serves primarily in the marketing technology space rather than traditional advertising technology, focusing on owned media channels (email and SMS) rather than paid advertising. The platform is known for its visual workflow builder, advanced segmentation capabilities, and ecommerce-specific features like product recommendations, cart abandonment campaigns, and revenue tracking. While it competes in the broader MarTech ecosystem alongside platforms like Klaviyo and Mailchimp, Drip has carved out a niche serving small to mid-sized ecommerce businesses that need more sophisticated automation than basic email service providers offer.