Autopilot

Autopilot positioned itself as a user-friendly alternative to complex enterprise marketing automation platforms, targeting growing businesses that needed sophisticated automation without steep learning curves. Post-acquisition as Ortto, the platform competes in the mid-market marketing automation space with enhanced CDP capabilities.

Autopilot is a marketing automation platform designed to help businesses create, visualize, and manage complex customer journeys through an intuitive visual interface. Founded in 2012, the company pioneered a canvas-based approach to marketing automation that allows marketers to design multi-channel campaigns without requiring technical expertise. The platform enables businesses to automate personalized customer experiences across email, SMS, in-app messages, and other channels while tracking engagement and conversion metrics. In 2016, Autopilot was acquired by Ortto (formerly Autopilot Group Pty Ltd), which has since rebranded the product as part of its broader customer data and marketing automation suite. The acquisition allowed Autopilot to expand its capabilities beyond basic marketing automation to include customer data platform (CDP) features, advanced analytics, and AI-powered personalization. The platform continues to serve small to mid-sized B2B and B2C companies looking for an accessible yet powerful marketing automation solution.