Sendinblue

Leading affordable marketing automation platform for SMBs with strong European presence

Sendinblue, which rebranded to Brevo in May 2023, is a comprehensive marketing automation and customer relationship management (CRM) platform designed for small to medium-sized businesses. Founded in 2012, the company provides an all-in-one digital marketing solution that combines email marketing, SMS marketing, marketing automation, transactional emails, CRM, chat, and sales tools. The platform serves over 500,000 businesses globally across 180 countries, processing billions of emails and SMS messages annually. While positioned in the broader MarTech ecosystem rather than traditional AdTech, Sendinblue/Brevo competes in the marketing automation and customer engagement space. The company differentiates itself through its affordable pricing structure, user-friendly interface, and comprehensive feature set that allows businesses to manage multiple marketing channels from a single platform. The platform emphasizes deliverability, GDPR compliance, and localized support in multiple languages, making it particularly popular among European and international SMBs seeking alternatives to more expensive enterprise solutions.