Sendinblue
D · Extended EcosystemAll-in-one digital marketing platform that combines email, SMS, automation, and CRM at affordable pricing designed specifically for small and medium-sized businesses to grow customer relationships.
Last updated Feb 8, 2026
- Industry
- Marketing Automation & Email Marketing
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 501-1000
- Funding
- $186M
- Revenue Range
- $100M-$200M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leading affordable marketing automation platform for SMBs with strong European presence
Overview
Sendinblue, which rebranded to Brevo in May 2023, is a comprehensive marketing automation and customer relationship management (CRM) platform designed for small to medium-sized businesses. Founded in 2012, the company provides an all-in-one digital marketing solution that combines email marketing, SMS marketing, marketing automation, transactional emails, CRM, chat, and sales tools. The platform serves over 500,000 businesses globally across 180 countries, processing billions of emails and SMS messages annually. While positioned in the broader MarTech ecosystem rather than traditional AdTech, Sendinblue/Brevo competes in the marketing automation and customer engagement space. The company differentiates itself through its affordable pricing structure, user-friendly interface, and comprehensive feature set that allows businesses to manage multiple marketing channels from a single platform. The platform emphasizes deliverability, GDPR compliance, and localized support in multiple languages, making it particularly popular among European and international SMBs seeking alternatives to more expensive enterprise solutions.
Products & Features
Email Marketing
Drag-and-drop email builder with templates, A/B testing, and advanced segmentation
SMS Marketing
SMS campaign creation and automation with global delivery capabilities
Marketing Automation
Workflow builder for automated customer journeys based on behavior and triggers
Transactional Emails
SMTP relay service for sending transactional and operational emails
CRM
Contact management and sales pipeline tracking integrated with marketing tools
Chat
Live chat and chatbot functionality for website visitor engagement
Landing Pages
Landing page builder for lead generation campaigns
Facebook Ads
Integration for creating and managing Facebook advertising campaigns
Inbox
Shared inbox for team collaboration on customer communications
Key Features
Drag-and-drop email editorMarketing automation workflowsSMS campaignsTransactional email APIContact segmentationA/B testingReal-time reporting and analyticsCRM and sales pipelineLive chat and chatbotsLanding page builderSign-up formsWhatsApp campaignsMulti-user collaborationAdvanced personalization
Use Cases
E-commerce email marketing and abandoned cart recoveryLead nurturing and customer onboardingNewsletter distributionTransactional email deliverySMS notifications and promotionsEvent marketing and registrationCustomer retention campaignsMulti-channel marketing automationSales pipeline management
Customer Segments
Small businessesMedium-sized businessesE-commerce storesDigital agenciesSaaS companiesNonprofitsFreelancersStartups