ActiveCampaign

Leading SMB-focused customer experience automation platform with strong mid-market presence and over 180,000 customers globally

ActiveCampaign is a Chicago-based customer experience automation (CXA) platform that integrates email marketing, marketing automation, sales CRM, and customer messaging into a unified solution. Founded in 2003, the company has grown to serve over 180,000 businesses across 170+ countries, positioning itself as a powerful yet accessible alternative to enterprise marketing clouds for SMBs and mid-market companies. Its platform enables businesses to automate personalized customer journeys across email, SMS, site messaging, and social channels. The company's core strength lies in its sophisticated automation builder, which allows users to create complex, behavior-triggered workflows without requiring deep technical expertise. ActiveCampaign's machine learning capabilities, including predictive sending, win probability scoring, and contact scoring, give smaller businesses access to enterprise-grade intelligence. The platform also features a robust CRM with pipeline management, enabling sales and marketing alignment within a single tool. In the AdTech and MarTech ecosystem, ActiveCampaign occupies a strong mid-market position, competing with tools like HubSpot, Mailchimp, Klaviyo, and Salesforce Marketing Cloud. The company raised a $240 million Series C round in 2021 at a $3 billion valuation, reflecting strong investor confidence. With over 900 integrations and a developer-friendly API, ActiveCampaign has built a broad partner ecosystem that extends its utility across e-commerce, SaaS, agencies, and professional services verticals.