ActiveCampaign

One of the most widely used marketing automation and CRM platforms for SMBs and mid-market businesses, known for deep automation capabilities at an accessible price point

ActiveCampaign is a leading customer experience automation (CXA) platform founded in 2003 and headquartered in Chicago, Illinois. The platform integrates email marketing, marketing automation, sales CRM, and messaging tools into a unified solution designed to help businesses create meaningful connections with their customers at every stage of the lifecycle. With over 180,000 customers across more than 170 countries, ActiveCampaign has established itself as one of the most widely adopted automation platforms for small and mid-sized businesses. The company's core strength lies in its ability to combine deep automation capabilities with CRM functionality, enabling businesses to personalize communications at scale without requiring large marketing or engineering teams. Its visual automation builder, predictive sending, and machine learning-powered features allow users to deliver the right message at the right time across email, SMS, social, and on-site channels. ActiveCampaign also offers a robust marketplace of over 900 integrations with third-party tools including Shopify, Salesforce, WordPress, and Zapier. In the competitive MarTech landscape, ActiveCampaign occupies a strong position as a mid-market and SMB-focused alternative to enterprise platforms like HubSpot and Marketo, offering comparable automation depth at a more accessible price point. The company raised $240 million in a Series C round in 2021, achieving a valuation of $3 billion, and has continued to expand its product offerings and global footprint. ActiveCampaign competes primarily on ease of use, automation sophistication, and value for growing businesses.