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ActiveCampaign

ActiveCampaign

Marketing Automation & CRMactivecampaign.com

ActiveCampaign is a privately held email marketing, marketing automation, sales automation, and CRM platform founded by Jason VandeBoom in 2003, primarily serving small to mid-sized businesses.

Last updated Oct 5, 2026 by the ATDb Editorial Team

In the news
Founded
2003
HQ
Chicago, Illinois, United States
Connections
71

AI-drafted from public sources15 sources cited

At a glance

Employees
1001-5000
Funding
$360M
Revenue
$200M-$500M
Stock
N/A
50integrations13competitors1corporate family1acquisitions
Marketing CloudMarketing Automation

About

One of the top marketing automation platforms globally for SMBs and mid-market businesses, known for combining deep automation with ease of use

ActiveCampaign is a privately held email marketing, marketing automation, sales automation, and CRM platform founded by Jason VandeBoom in 2003, primarily serving small to mid-sized businesses. With over 180,000 customers, the platform helps marketers get more out of their campaigns by automating behind-the-scenes processes to deliver more engaging interactions across the customer journey. Its Active Intelligence AI engine enables marketers to create and manage Google Ads Performance Max campaigns directly within ActiveCampaign, connecting their customer data to paid advertising without switching between platforms. Ads launched through this integration reach audiences across Google's full network, including Search, YouTube, Gmail, Maps, Display, and Discover. Beyond Google Ads, Active Intelligence also connects with Wix, Calendly, and Stripe, bringing outside capabilities into a single AI-powered workspace to serve as a central hub for marketing execution. ActiveCampaign is headquartered in Chicago, with additional offices across Latin America, Europe, and APAC. Source 1: activecampaign.com — About Us Source 2: martechcube.com — ActiveCampaign Unveils Google Ads Connector

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • Email Marketing

    Drag-and-drop email builder with dynamic content, segmentation, and A/B testing for targeted campaigns

  • Marketing Automation

    Visual automation builder with conditional logic, branching workflows, and predictive sending powered by machine learning

  • CRM & Sales Automation

    Built-in CRM with pipeline management, lead scoring, and automated follow-up sequences for sales teams

  • Customer Messaging

    Multi-channel messaging including SMS, site messages, and live chat to engage customers at every touchpoint

  • Landing Pages & Forms

    Tools to capture leads via customizable forms and landing pages integrated directly into automation workflows

  • Reporting & Analytics

    Campaign performance dashboards, automation reporting, and revenue attribution to measure marketing impact

  • Predictive Sending

    AI-driven feature that determines the optimal time to send emails to each individual contact for maximum engagement

  • Conversations

    Unified inbox for managing customer communications across live chat and email in one place

Key features

Visual drag-and-drop automation builderAdvanced contact segmentation and taggingLead and contact scoringPredictive sending and content recommendationsBuilt-in CRM with deal pipeline managementMulti-channel messaging (email, SMS, site messages)900+ third-party integrationsDynamic email content personalizationA/B and split testingDetailed automation and campaign analytics

Use cases

Automated email nurture sequences for lead conversionE-commerce abandoned cart and post-purchase automationB2B sales pipeline management and follow-up automationCustomer onboarding and retention workflowsEvent-triggered personalized messagingMulti-channel marketing campaign orchestrationCustomer re-engagement and win-back campaignsSubscription and membership management

Customer segments

Small and medium-sized businesses (SMBs)Mid-market companiesE-commerce brandsB2B SaaS companiesDigital marketing agenciesProfessional services firmsNonprofits and educational institutions

Tech & specs

Technology stack

Machine learning and AI for predictive featuresRESTful APIWebhooksCloud infrastructure (AWS)JavaScriptReactMySQLRedis

Security & compliance

SOC 2 Type IIGDPRCCPAHIPAA (available on higher tiers)Privacy Shield

Deployment

Cloud

API

Yes

Corporate history
  1. 2003 · Founded
  2. 2022Absorbed Postmark
Connection details
See alternatives to ActiveCampaign See integrations with ActiveCampaign (50) See acquisitions by ActiveCampaign (1)

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around ActiveCampaign