Riddle

Privacy-first interactive content platform with strong foothold among European publishers and media companies

Riddle is a SaaS platform specializing in interactive content creation, allowing marketers, publishers, and media companies to build quizzes, polls, surveys, personality tests, leaderboards, and other engagement formats without coding. Founded in 2015, the platform is designed to help organizations capture first-party data, increase time-on-site, and generate qualified leads through gamified content experiences. Riddle positions itself as a privacy-first solution, with all data hosted in the EU and GDPR compliance built into its core architecture. In the AdTech and content marketing ecosystem, Riddle serves as a bridge between audience engagement and data monetization. Publishers use it to boost page engagement metrics and reduce bounce rates, while brands leverage it for lead generation campaigns and audience segmentation. The platform integrates with major CRM, email marketing, and analytics tools, making it a practical addition to existing martech stacks. Riddle competes in the interactive content space alongside tools like Typeform, Outgrow, and Apester. Its differentiation lies in its European data residency, white-label capabilities, and a broad library of content formats. The company serves a global customer base including media companies, sports organizations, and digital agencies, and has gained traction particularly among European publishers prioritizing data privacy compliance.