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Marketing Cloud Account Engagement

Marketing Cloud Account Engagement

B2B Marketing Automationsalesforce.com

B2B Marketing Automation · part of Salesforce Marketing Cloud

Parent: Salesforce Marketing CloudConnections: 11

Last updated May 10, 2026 by the ATDb Editorial Team · Connections updated May 14, 2026

At a glance

Salesforce's B2B marketing automation platform — formerly Pardot. Renamed in April 2022 as Salesforce consolidated Pardot under the Marketing Cloud brand. Provides lead nurturing, scoring, email automation, ROI reporting, and B2B campaign management. Tightly integrated with Salesforce Sales Cloud.

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