Marketing Cloud Account Engagement
San Francisco, California, United States · Founded 2000
10001+ employees · CRM
Sourced & current · updated Jul 13, 2026Website
Salesforce's B2B marketing automation platform — formerly Pardot. Renamed in April 2022 as Salesforce consolidated Pardot under the Marketing Cloud brand. Provides lead nurturing, scoring, email automation, ROI reporting, and B2B campaign management. Tightly integrated with Salesforce Sales Cloud.
Where they sit
Stack tier: Ecosystem Services (A)
Marketing Automation
Leading B2B marketing automation platform within the Salesforce ecosystem, competing at the enterprise and mid-market level against Marketo, HubSpot, and Eloqua
Ownership
Parent: Salesforce