Act-On
B · Infrastructure & DataAcquired by N/AComprehensive marketing automation platform that helps businesses attract, capture, and nurture leads, turning prospects into customers through personalized, data-driven marketing campaigns
Last updated Nov 28, 2025
- Business Model
- B2B SaaS
- Target Market
- SMB
- Employee Count
- 114
- Funding
- $74.5M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
Market Position
Niche Player
Overview
Act-On Software is a leading marketing automation platform designed to help businesses attract, engage, and convert prospects into customers. It provides a comprehensive suite of tools for email marketing, lead nurturing, landing page creation, and analytics to optimize marketing efforts and drive growth.
Use Cases
Email marketing campaignsLead nurturingMarketing automationLanding page creationWebsite visitor trackingLead scoringMarketing analyticsForm management
Customer Segments
Mid-sized businessesMarketing departmentsDigital marketing agenciesB2B companiesProfessional services firms