Mintigo

Pioneer in predictive analytics for B2B marketing and sales, acquired by Anaplan in 2018

Mintigo was a pioneering predictive analytics company that specialized in B2B sales and marketing intelligence. Founded in 2010, the company developed AI-powered solutions that helped B2B organizations identify, prioritize, and engage with their most promising leads and accounts. Mintigo's platform analyzed vast amounts of data to provide actionable insights for lead scoring, account-based marketing (ABM), and sales prioritization, enabling marketing and sales teams to focus their efforts on opportunities with the highest likelihood of conversion. The company was acquired by Anaplan in 2018 for approximately $40 million, marking a significant consolidation in the predictive analytics and sales intelligence space. Mintigo's technology was integrated into Anaplan's connected planning platform to enhance predictive capabilities for sales forecasting and planning. Prior to the acquisition, Mintigo had established itself as a notable player in the marketing technology and sales intelligence sector, competing with companies like Infer (acquired by Gainsight), 6sense, and Lattice Engines (acquired by Dun & Bradstreet).