Mintigo

Early leader in B2B predictive marketing intelligence, acquired by Anaplan in 2019 to enhance its AI-driven sales planning capabilities

Mintigo was a pioneering B2B predictive analytics company founded in Israel with offices in the United States, specializing in helping enterprise sales and marketing teams identify, score, and prioritize their best prospects using machine learning and big data. The platform analyzed hundreds of millions of data signals across the web, social media, and proprietary databases to build predictive models — known as CustomerDNA profiles — that revealed which companies were most likely to buy, when, and why. Mintigo served as an early leader in the predictive marketing intelligence space, competing alongside companies like Lattice Engines and 6sense before the category matured into what is now broadly called account-based marketing (ABM) intelligence. Mintigo's platform integrated with leading CRM and marketing automation systems including Salesforce, Marketo, and Eloqua, enabling revenue teams to operationalize predictive scores directly within their existing workflows. The company raised approximately $20 million in venture funding and built a customer base of notable enterprise clients across technology, financial services, and other verticals. Its approach to combining external intent data with internal CRM data to produce actionable propensity models was considered innovative and helped validate the broader predictive sales intelligence market. In 2019, Anaplan — the cloud-based connected planning platform — acquired Mintigo to embed predictive intelligence capabilities into its sales planning and performance management offerings. Following the acquisition, Mintigo's technology and team were absorbed into Anaplan, and the Mintigo brand was effectively discontinued as a standalone product. The acquisition reflected a broader industry trend of planning and CRM platforms internalizing AI-driven predictive capabilities rather than relying on third-party point solutions.