Anaplan

A leading enterprise connected planning platform, competing with Oracle EPM, SAP BPC, and Workday Adaptive Planning; dominant in large-enterprise financial and operational planning.

Anaplan is a San Francisco-based enterprise SaaS company that provides a cloud-native connected planning platform designed to help large organizations model complex business scenarios, align plans across departments, and make faster, data-driven decisions. Founded in 2006 in York, UK, and later headquartered in San Francisco, Anaplan's core technology is built around its proprietary Hyperblock engine, which enables real-time multi-dimensional calculations across massive datasets without the limitations of traditional spreadsheet or legacy planning tools. The platform is widely used across finance, sales, supply chain, HR, and marketing functions, enabling enterprise teams to build interconnected planning models that reflect real business complexity. In the context of AdTech and marketing, Anaplan is used by media companies, agencies, and advertisers for marketing performance planning, budget allocation, media mix modeling, and revenue forecasting — making it a peripheral but meaningful player in the AdTech ecosystem. Anaplan went public on the New York Stock Exchange in 2018 and was subsequently acquired by Thoma Bravo, a private equity firm, in a deal that closed in June 2022 for approximately $10.7 billion. Under Thoma Bravo's ownership, Anaplan continues to operate as an independent brand, expanding its AI-driven planning capabilities and deepening integrations with enterprise data ecosystems including Salesforce, SAP, and Workday.