Boomi

Leader in the iPaaS market; consistently recognized in Gartner Magic Quadrant for Enterprise iPaaS; widely used as a martech and adtech data integration backbone.

Boomi is a leading integration platform as a service (iPaaS) company that enables organizations to connect cloud and on-premise applications, automate workflows, and manage data across complex hybrid IT environments. Founded in 2000 and acquired by Dell Technologies in 2010, Boomi was later divested to Francisco Partners and TPG in 2021, operating as an independent company. Its flagship AtomSphere platform uses a low-code, drag-and-drop interface and a distributed runtime architecture called 'Atoms' to facilitate rapid integration without heavy infrastructure overhead. Boomi serves a broad range of enterprise and mid-market customers across industries including healthcare, financial services, retail, and government. The platform supports API management, master data management (MDM), data catalog, and B2B/EDI capabilities in addition to core integration. Boomi's cloud-native architecture and large library of pre-built connectors — numbering in the thousands — have made it a consistent leader in Gartner's Magic Quadrant for Enterprise Integration Platform as a Service. While Boomi is not a native AdTech company, its relevance to the AdTech ecosystem stems from its role as a data integration backbone for marketing technology stacks. Advertisers, agencies, and martech vendors use Boomi to connect CRM systems, data warehouses, CDPs, DSPs, and ad platforms, enabling unified customer data flows and campaign automation. Its acquisition of certain AdTech-adjacent data connectivity assets has further embedded it in the broader marketing and advertising data infrastructure landscape.