ServiceNow

Leading enterprise workflow automation and ITSM platform provider

ServiceNow is a leading enterprise software company that provides cloud-based platform-as-a-service (PaaS) solutions for digital workflow automation and IT service management (ITSM). Founded in 2004, the company has grown to become a major player in enterprise software, serving Fortune 500 companies and large organizations globally. While ServiceNow is not an AdTech company, it does offer marketing workflow and operations management capabilities as part of its broader enterprise service management platform. The company's Now Platform enables organizations to digitize and automate workflows across IT, customer service, HR, security operations, and other business functions. ServiceNow has expanded beyond its ITSM roots to offer solutions for various enterprise departments including Customer Service Management, HR Service Delivery, and IT Operations Management. The platform uses AI and machine learning to help organizations improve operational efficiency and employee/customer experiences. It's important to note that ServiceNow operates in the enterprise software and workflow automation space, not the advertising technology sector. While it may have tangential connections to marketing operations, it is not considered an AdTech company and does not provide advertising-specific solutions like ad serving, programmatic advertising, ad analytics, or demand-side platforms that characterize the AdTech industry.