ServiceNow

Market leader in enterprise IT service management and workflow automation, competing at the top tier of the cloud software industry alongside Salesforce, SAP, and Microsoft

ServiceNow is a global enterprise software company that provides a cloud-based platform for automating and managing digital workflows across a wide range of business functions. Founded in 2004 by Fred Luddy, the company initially focused on IT service management (ITSM) before expanding into broader enterprise workflow automation covering HR service delivery, customer service management, security operations, and more. Its Now Platform serves as a unified system of action that connects people, functions, and systems across organizations. ServiceNow has grown into one of the most prominent enterprise SaaS companies in the world, consistently ranking among the top cloud software providers by revenue and market capitalization. The company serves thousands of enterprise customers globally, including a significant portion of the Fortune 500, and has built a robust ecosystem of technology partners and third-party integrations. Its AI-powered capabilities, branded under 'Now Intelligence,' have become increasingly central to its product strategy. While ServiceNow is not an AdTech company in the traditional sense, it intersects with the advertising and media industry through workflow automation, IT operations, and customer experience management solutions adopted by large media, publishing, and advertising holding companies. Its platform can support campaign operations, vendor management, and cross-functional collaboration within organizations that operate in the AdTech space.