Adyen

Leading global payment platform serving enterprise merchants with unified commerce solutions

Adyen is a global financial technology platform that provides end-to-end payment solutions for businesses. Founded in 2006, the company offers a single platform that enables merchants to accept payments across online, mobile, and in-store channels, supporting over 250 payment methods and 187 currencies. While primarily a payments technology company rather than a pure AdTech player, Adyen intersects with the AdTech ecosystem through its data analytics capabilities, fraud prevention tools, and integration with e-commerce platforms that support digital advertising and customer acquisition strategies. Adyen serves major global enterprises including Meta, Microsoft, Spotify, Uber, and eBay, processing hundreds of billions of dollars in payment volume annually. The company is publicly traded on the Euronext Amsterdam exchange and has established itself as one of the leading payment service providers globally, competing directly with Stripe, PayPal, and traditional payment processors. Adyen's unified commerce approach and focus on data-driven insights make it relevant to the broader marketing and advertising technology stack, particularly in attribution, conversion optimization, and customer journey analytics.