SAP Customer Experience

Leading enterprise CX platform with strong ERP integration capabilities

SAP Customer Experience (formerly SAP Hybris and SAP C/4HANA) is SAP's comprehensive suite of cloud-based customer experience solutions that help enterprises manage customer relationships across commerce, marketing, sales, and service touchpoints. The platform integrates SAP Commerce Cloud, SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Cloud to provide a unified view of customer data and enable personalized experiences at scale. As part of SAP SE, one of the world's largest enterprise software companies, SAP Customer Experience leverages SAP's extensive enterprise resource planning (ERP) ecosystem and business process expertise. The platform is designed for large enterprises seeking to connect customer-facing operations with back-office systems, enabling real-time data synchronization between customer experience management and core business processes like inventory, finance, and supply chain. While not purely an AdTech platform, SAP Customer Experience includes significant marketing technology and customer data capabilities that intersect with the advertising ecosystem, particularly in areas of customer data management, personalization, and marketing automation. The platform competes in the broader customer experience and marketing cloud space against vendors like Salesforce, Adobe, and Oracle.