Salesforce Experience Cloud

A leading enterprise DXP tightly integrated with the Salesforce CRM ecosystem, competing with Adobe Experience Manager and Sitecore

Salesforce Experience Cloud is a digital experience platform (DXP) built natively on the Salesforce platform, enabling organizations to create branded websites, self-service portals, partner portals, and online communities. Originally launched as Salesforce Community Cloud, it was renamed Experience Cloud in 2020 to reflect its expanded capabilities beyond community management into a full-featured DXP. It leverages Salesforce CRM data to deliver personalized, connected digital experiences across customer, partner, and employee touchpoints. Experience Cloud offers a range of tools including drag-and-drop site builders (Experience Builder), pre-built templates, CMS capabilities, and deep integration with Salesforce Sales Cloud, Service Cloud, and Marketing Cloud. Organizations use it to build customer self-service portals, partner relationship management (PRM) portals, employee intranets, and commerce-enabled storefronts. Its tight integration with Salesforce data and automation makes it particularly powerful for enterprises already invested in the Salesforce ecosystem. In the AdTech and MarTech landscape, Experience Cloud plays a role in enabling first-party data collection and audience engagement through branded digital properties. It competes with standalone DXP vendors such as Adobe Experience Manager, Sitecore, and Liferay, but differentiates itself through native CRM integration, low-code development tools, and the broader Salesforce platform network. It is primarily targeted at enterprise and mid-market organizations seeking to unify customer data and digital engagement in a single platform.