Khoros

Leading enterprise-focused customer engagement platform with strong presence in social media management and online community solutions

Khoros is a customer engagement software company that provides a unified platform for managing digital interactions across social media, online communities, messaging channels, and customer service. The company was formed in 2019 through the merger of Spredfast and Lithium Technologies, two established players in the social media management and online community space. Khoros serves enterprise brands across various industries, helping them connect with customers, manage social media presence, build branded communities, and provide customer support across digital channels. The platform combines social media marketing, social customer care, and online community management into a single solution, positioning itself as a comprehensive digital engagement platform rather than a pure-play AdTech solution. While Khoros has marketing and advertising capabilities, it is more accurately categorized as a customer engagement and experience platform that intersects with MarTech and customer service technology rather than traditional AdTech.