Conga

Leading provider of revenue lifecycle management and document automation solutions with strong Salesforce ecosystem presence

Conga is a revenue lifecycle management platform that helps businesses automate and optimize their commercial operations from quote to cash. The company provides a comprehensive suite of solutions including document generation, contract lifecycle management (CLM), configure-price-quote (CPQ), and e-signature capabilities. Conga's platform integrates with major CRM systems like Salesforce to help organizations streamline their revenue operations, reduce manual processes, and improve deal velocity. Conga was acquired by Thoma Bravo, a private equity firm, in 2021 and continues to operate as a distinct brand serving thousands of customers globally. The company has grown through strategic acquisitions, including Apttus (a major CPQ and CLM provider) in 2020, which significantly expanded its revenue operations capabilities. Conga serves enterprise and mid-market customers across various industries including technology, manufacturing, financial services, and healthcare. While Conga is not strictly an AdTech company, it operates in the broader MarTech and revenue operations space, providing tools that support commercial processes and revenue generation. The platform focuses on automating complex business processes related to contracts, proposals, quotes, and agreements, helping organizations improve efficiency and revenue outcomes.