Conga

Leading provider of integrated revenue lifecycle management solutions with strong presence in Salesforce ecosystem

Conga is a leading provider of revenue lifecycle management solutions that help organizations streamline their commercial operations from quote to cash. The company offers a comprehensive suite of cloud-based products including document generation, contract lifecycle management (CLM), configure-price-quote (CPQ), and e-signature capabilities. Originally founded as Conga Composer in 2006, the company evolved into a major player in the revenue operations space, serving thousands of enterprise customers across various industries. Conga was acquired by private equity firm Thoma Bravo in 2021 and continues to operate as a distinct brand and platform. The company has grown significantly through both organic development and strategic acquisitions, including the purchases of Apttus (CPQ and CLM), Octiv (document automation), and other complementary technologies. These acquisitions have enabled Conga to offer an end-to-end revenue lifecycle management platform that integrates with major CRM systems like Salesforce. While Conga is not primarily an AdTech company, it serves the broader enterprise software market with solutions that help sales, legal, and finance teams automate revenue-critical processes. The platform focuses on eliminating manual work in document creation, contract negotiation, pricing configuration, and revenue recognition, making it particularly valuable for organizations with complex sales cycles and high-volume contract management needs.