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Salesforce AppExchange Partner Program

Salesforce AppExchange Partner Program

Enterprise SoftwareProduct· part of Salesforcepartners.salesforce.com

Salesforce AppExchange Partner Program is an initiative through which Salesforce equips app developers and partner companies with a comprehensive suite of cloud resources, marketing support, and co-marketing opportunities, enabling them to build expertise across specific business functions and product areas.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2006
HQ
San Francisco, California, United States
Parent
Salesforce
Connections
15

AI-drafted from public sources7 sources cited

At a glance

Employees
10001+
Funding
Part of publicly-traded parent company (Salesforce, Inc.)
Revenue
Part of Salesforce's overall revenue (~$34B+ annually)
Stock
CRM
14integrations1corporate family
Marketplace Technology

About

The world's leading enterprise application marketplace and partner ecosystem, tightly integrated with Salesforce's dominant CRM platform

Salesforce AppExchange Partner Program is an initiative through which Salesforce equips app developers and partner companies with a comprehensive suite of cloud resources, marketing support, and co-marketing opportunities, enabling them to build expertise across specific business functions and product areas. The program delivers a combination of technical and marketing support to software providers, including training programs, product development briefings, ISV-specific pricing, and co-marketing initiatives. By bringing together certified partners on a single platform, the program empowers enterprises to sell, market, and engage with customers, leveraging mobile, IoT, analytics, big data, and artificial intelligence technologies across more than 4,000 solutions and 70,000-plus peer reviews. Partners enrolled in the program gain access to resources and tools that help them categorize their applications, serve customers more effectively, and build advanced enterprise apps on one of the world's leading cloud platforms. Source 1: peeklogic.com — Promote Your App on AppExchange Source 2: algoworks.com — Salesforce AppExchange Development for ISV-Ready Apps Source 3: evontech.com — Choosing ISV partners on Salesforce

Business model

Marketplace / Partner Ecosystem

Target market

Enterprise, Mid-Market, SMB

What they offer

  • AppExchange Marketplace

    The public-facing marketplace where partners list and distribute apps, components, and consulting services to Salesforce customers worldwide.

  • Partner Community

    A dedicated portal providing partners with resources, training, deal registration, and collaboration tools.

  • Salesforce Partner Tiers

    Tiered program levels (Registered, Ridge, Crest, Summit) offering escalating benefits, resources, and go-to-market support.

  • Trailhead for Partners

    Learning platform providing guided training paths, certifications, and badges specifically tailored for AppExchange partners.

  • Security Review

    Mandatory security assessment process ensuring all AppExchange apps meet Salesforce's security and compliance standards before listing.

  • ISV Royalty Program

    Revenue-sharing arrangement where Salesforce receives a percentage of partner app revenue generated through AppExchange.

  • Partner Marketing Studio

    Co-marketing tools and resources enabling partners to leverage Salesforce branding and demand generation support.

  • Salesforce Ventures

    Strategic investment arm that invests in AppExchange partner companies to accelerate ecosystem growth.

Key features

Access to Salesforce development environments and sandbox orgsTiered partner benefits with dedicated partner success managersAppExchange listing and discoverability toolsMandatory security review and compliance certificationCo-marketing and co-selling opportunities with SalesforceRevenue sharing and ISV royalty arrangementsTrailhead learning and certification pathwaysIntegration with Salesforce CRM, Marketing Cloud, Commerce Cloud, and moreDeal registration and lead sharing programsAccess to Salesforce customer events like Dreamforce

Use cases

ISVs building and monetizing Salesforce-native applicationsAdTech vendors integrating advertising data with Salesforce CRMMarketing technology companies extending Salesforce Marketing CloudSystem integrators delivering Salesforce implementation servicesData and analytics providers enriching Salesforce customer dataE-commerce and retail technology vendors connecting to Commerce CloudHealthcare and financial services ISVs building compliant vertical solutions

Customer segments

Independent Software Vendors (ISVs)System Integrators and Consulting PartnersEnterprise software developersAdTech and MarTech solution providersVertical SaaS companiesStartups building on Salesforce platformGlobal System Integrators (GSIs)

Tech & specs

Technology stack

Salesforce Platform (Force.com)Apex (proprietary programming language)Lightning Web Components (LWC)Heroku (cloud application platform)MuleSoft (integration platform)Salesforce APIs (REST, SOAP, Bulk, Streaming)Salesforce Flow (automation)Einstein AI / AgentforceSalesforce Shield (security and compliance)

Security & compliance

SOC 2 Type IIISO 27001GDPRCCPAHIPAAFedRAMPAppExchange Security Review

Deployment

Cloud

API

Yes

Corporate history
  1. 2006 · Founded
Connection details
See integrations with Salesforce AppExchange Partner Program (14)

Explore further

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