QuickBooks
D · Extended EcosystemSubsidiaryQuickBooks provides comprehensive, user-friendly accounting and financial management tools designed specifically for small and medium-sized businesses to manage their finances, streamline bookkeeping, and maintain compliance.
Last updated Feb 18, 2026
- Industry
- Accounting Software
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 1,000-5,000
- Funding
- $50M
- Revenue Range
- $5B-$10B
- Stock Symbol
- INTU
- Parent Company
- Intuit Inc.
- API Available
- Yes
Market Position
Market leader in small business accounting software in North America
Overview
QuickBooks is not an AdTech platform. It is a comprehensive accounting and financial management software solution developed and owned by Intuit Inc. Since its launch in 1992, QuickBooks has become the dominant accounting software for small and medium-sized businesses in North America, serving millions of users worldwide. The platform provides tools for bookkeeping, invoicing, payroll, expense tracking, tax preparation, and financial reporting. QuickBooks offers multiple product lines including QuickBooks Online (cloud-based), QuickBooks Desktop, QuickBooks Self-Employed, and QuickBooks Payroll. The platform has evolved to include extensive integrations with banks, payment processors, e-commerce platforms, and thousands of business applications. While not part of the advertising technology industry, QuickBooks does offer some basic marketing and customer management features within its broader financial management suite, though these are ancillary to its core accounting functionality.
Products & Features
QuickBooks Online
Cloud-based accounting software for small businesses with invoicing, expense tracking, and financial reporting
QuickBooks Desktop
Desktop-based accounting software with advanced features for established businesses
QuickBooks Self-Employed
Simplified accounting solution for freelancers and independent contractors
QuickBooks Payroll
Integrated payroll processing and tax filing service
QuickBooks Payments
Payment processing solution for accepting customer payments
QuickBooks Time
Time tracking and scheduling software for employees
Key Features
Automated bookkeepingInvoice creation and managementExpense trackingBank reconciliationFinancial reportingTax preparation supportMulti-user accessMobile appsReceipt captureInventory management
Use Cases
Small business accountingFreelancer expense trackingInvoice and payment managementPayroll processingTax preparationFinancial reporting and analysisCash flow managementMulti-entity accounting
Customer Segments
Small businessesMedium-sized businessesFreelancersIndependent contractorsAccountants and bookkeepersRetail businessesService businessesE-commerce businesses